In a recent article for Digital Commerce 360, Chief Outsiders Partner & CMO Beth VanStory shares why seeing and feeling certain products makes a difference.

HOUSTON, TX – November X, 2019 –You might wonder why successful online retailers, such as Warby Parker and Google, have opened physical stores. Even Amazon plans to open its first New York City bookstore in Manhattan’s Time Warner Center.

At first blush, it may be hard to understand why a company that has been selling directly online―with the advantages of low overhead, centralized or regional inventory centers, and few customer-facing personnel―would enter the world of expensive mall rents, and often low-wage, high turnover employees. But there are some real opportunities of having a physical presence that, for some companies, outweigh the costs.

Read the full article at Digital Commerce 360 website.

About Chief Outsiders

Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with 70 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 800 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive.

Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past six years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here.