Nation’s largest provider of Fractional CMO and CSO services to grow mid-market companies advances dedicated customer engagement expert, mentor, Partner and CMO, Aurora Toth
MINNEAPOLIS, MN – October 24, 2024 – Chief Outsiders, the nation’s largest provider of Fractional Executive Services to grow mid-market companies, recently promoted Aurora Toth from the position of Partner and CMO to Area Managing Partner (AMP). The experienced marketing executive also serves as a Fractional CMO with Chief Outsiders’ team of more than 120 Fractional Chief Marketing Officers (CMOs) and Fractional Chief Sales Officers (CSOs).
“In addition to selling multiple CMOs and CSOs into client engagements, Aurora has demonstrated her leadership in building Chief Outsiders workshops and client engagement tools,” stated Art Saxby, CEO Founder and Principal, Chief Outsiders. “Aurora’s commitment and dedication is exemplified by her winning Chief Outsiders ‘Living Our Values,’ ‘Trust Over Time,’ and ‘AI Innovation’ awards.”
According to an internal Chief Outsiders announcement, Toth also serves as a mentor to several CMOs and CSOs and contributes to an external professional mentoring program. She builds referral relationships by co-creating the COI-driven NorthStar Executive Network in conjunction with her ongoing participation in Association for Corporate Growth (ACG) and Dealmakers conferences.
Focus on Client Success
Company leaders maintain that a key element of Chief Outsiders’ success is understanding what each person in the organization loves to do. Knowing where they excel, they help them expand their role in that area and industry. Hence, they continue to leverage the new Area Managing Partner’s strengths to keep the focus on client success as the company’s network of marketing consultants grows.
According to Chief Outsiders’ leadership, the Area Managing Partner’s role is vital to the firm's growth. AMPs work collaboratively with the firm's Managing Partners, CMOs, and CSOs to ensure successful pursuit and execution of opportunities
Professional Services and Retail Marketing Leadership
In addition to her new responsibilities as Area Managing Partner, Toth works with B2B and B2C eCommerce, manufacturing, hospitality, retail, and professional services businesses to grow revenues by building demand via breakthrough strategies and actionable execution plans. Recently, she closed the revenue gap to help a professional services firm exceed annual revenue goals by 30% and double their customer count.
She also grew revenue by 28% for a privately held B2B2C retailer. In addition, she developed the digital marketing, Hispanic marketing, and local marketing strategies for an $800 million specialty retailer to increase the eCommerce contribution to help close the gap to their $68 million goal.
Toth’s executive marketing experience includes service as SVP, Brand Marketing at Bluestem Brands, Inc., VP of Global Branding for Carlson Rezidor Hotel Group, VP of Marketing at Christopher & Banks Corp., VP of Corporate Development/Innovation, VP of Marketing for The Musicland Group, and Director of Brand Management at Best Buy. She started her career at Procter & Gamble
Toth earned an MBA from the University of Minnesota’s Carlson School of Management in Minneapolis/Saint Paul, and a B.A. in Zoology from Miami University in Oxford, Ohio.
About Chief Outsiders
Chief Outsiders, the nation’s leading Executives-as-a-Service firm, helps CEOs identify and deploy the fractional marketing and sales executives they need to accelerate growth. The firm’s cohesive team of more than 120 fractional executives act as Strategic Operators™ to achieve results. They blend insight, strategy, and execution to deliver revenue engines that drive long-term profitable growth for businesses.
Chief Outsiders’ fractional executives drive growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Having served on the executive teams of more than 2,000 client companies, each Chief Marketing Officer and Chief Sales Officer has led marketing or sales at a diverse set of large corporations, including many Fortune 500 firms. Inc. Magazine has recognized Chief Outsiders for ten consecutive years as one of the 5,000 fastest growing privately held companies in the US. The company was also recognized as a Forbes Small Giant in 2019.
“The Growth Gears: Using a Market-Based Framework to Drive Business Success,” is an Amazon #1 best-seller for business owners and CEOs co-authored by Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes. For additional information about the companies and CEOs who trust Chief Outsiders as their premier source for business growth acceleration, visit us at www.chiefoutsiders.com.
CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com