Ahmet Abaci

About Ahmet Abaci

Ahmet helps companies by combining the innovativeness of challenger brands with the discipline of blue-chip global companies to deliver step change in performance. An experienced global marketing executive, Ahmet believes in the power of strong brands for financial health. He collaborates with teams to uncover big ideas, turn them into meaningful new products or services, and execute authentic brand plans.

How Ahmet has Helped Businesses Grow

Growth Strategy

• Developed a differentiated and relevant strategy for Mizuno across multiple sports to successfully compete with much larger brands. Business grew double digits in slow growth markets.
• Consolidated Bausch & Lomb’s fragmented global eye vitamin business under one clear strategy endorsed by patients and physicians for sustained growth.

Innovation & Technology

• Defined innovation and connected ecosystem strategy for Spalding working with startups like ShotTracker, NBN23 and internal teams to add new revenue streams to core business.
• Leveraged challenger thinking and agile innovation to drive incremental sales on brands such as Durex, Huggies, Kotex.

Go-to-Market Execution

• Implemented best-in-class go-to-market processes and team structure for Mizuno. Won Most Effective Brand Award in North America from Effie.
• Developed plans to minimize sales channel conflict through product assortment and pricing in Big Box, wholesale, convenience, specialty, e-commerce channels.
• Rebalanced spending across print, digital, sponsorship, grassroots, etc. to create resources for growth initiatives.

E-commerce & Digital

• Drove exponential sales growth through brand website as well as e-commerce retailers like Amazon. Walmart.com by focusing on driving quality traffic, increasing conversion and nurturing loyalty at Mizuno and Spalding.

Client Resources

• What Does it Take to Innovate? How SMB Product Companies Grow
• What Does it Take to Innovate, Part 2: Harnessing Entrepreneurial Energy For Improved Success
• What Does it Take to Innovate, Part 3: Concept Development – The First Phase Gate
• What Does it Take to Innovate, Part 4: Business Case – The Second Phase Gate
• What Does it Take to Innovate, Part  5: Choosing a Development Methodology and Testing - The Second and Third Phase Gates
• What Does it Take to Innovate, Part 6: The Product Launch

• Is Strategy Development a Losing Game? Three Ways CEOs can Boost Their Odds
• What Can CEOs Learn from the Business of Sports?

Executive Experience

• VP Brand Strategy & Product Marketing, Spalding / Dudley / AAI
• VP Marketing, Mizuno USA
• VP Marketing Americas Region, SSL International (Reckitt Benckiser)
• Global Director of Strategy, Bausch & Lomb
• Global Marketing Director, Kimberly-Clark Corporation

Clients Served

• Connectwise (SaaS)
• Fanz Collectibles (Sports Memorabilia)
• Fruit of the Loom (Apparel)
• Kellogg's (Consumer Goods)
• Kontrolfreek (Gaming)
• Michigan Center for Oral Surgery (Medical Practice)
• Petcurean (Pet Food)
• Rapsodo (Sports Technology)
• Recteq (Consumer Durables)
• Tailwind Nutrition (Sports Nutrition)
• The Village (Consumer Goods) 
• Worldwide Golf Shops (Retailer)

Education

• MBA, University of Rochester
• BS, Industrial Engineering, Boğaziçi University

Download Ahmet's Resume Here