When your marketing challenges require best-in-class insights, consider hiring a CMO Consultant from Chief Outsiders. The Chief Marketing Officers from Chief Outsiders are much more than a consultant – they become a key part of your executive team and come prepared with world-class experiences and insights that they use to take a holistic view of your business.
Fractional CMOs from Chief Outsiders work with you to develop strategic insights, formulate branding strategy, and oversee a marketing transformation that will get you – and keep you – on top of your competitive marketplace.
When it’s time to improve your marketing effectiveness and restore your competitive advantage, you can turn to a CMO Company like Chief Outsiders to find the precise skills and experiences you need in your marketplace. With more than 100 CMOs with experience in more than 70 industries, there’s a fractional Chief Marketing Officer that is perfectly suited for your business.
A CMO from Chief Outsiders comes prepared to hit the ground running – embedding with your leadership team to develop strategies, identify growth opportunities, and execute your vision. And, unlike independent consultants, Chief Outsiders CMOs can call upon other experts as needed, from our large pool of experienced leaders, to ensure you are getting the best insights and experiences for the task at hand.
What are the inhibitors and challenges standing in the way of your company’s growth aspirations? Is your marketing strategy keeping apace with expectations? As you ponder these questions, it’s important to note that such big-picture insights are too critical to entrust to inexperienced marketing resources. That’s why you’ll likely want to outsource your marketing management to a CMO Agency such as Chief Outsiders.
With more than 100 experienced fractional chief marketing officers, Chief Outsiders has a team of experts, adept at growth marketing strategies and tactics designed to elevate your company. Each Chief Outsiders CMO is a highly experienced industry marketing expert who is skilled at reviewing plans, leading market-driven insights gathering, and motivating your in-house marketing team to focus and excel.
Director (in house) |
Advertising Agency |
Marketing / Consulting Firm |
Chief Outsiders |
|
Salary, Benefits |
✔️ |
|||
Oversees Implementation |
✔️ |
✔️ |
||
Services On Demand |
✔️ |
✔️ |
✔️ |
|
Campaign Oriented |
✔️ |
|||
Insightful Processes |
✔️ |
✔️ |
||
Executive Experience |
Sometimes |
✔️ |
||
Executive Peer Review |
✔️ |
|||
Exec Staff Member (part time) |
✔️ |
In the current economy, there are an overwhelming amount of independent and freelance marketing consultants – including independent CMO consultants. Buyer beware! Many of these independent and freelance resources don’t have the experience, track record, and methodologies that you need in order to truly succeed in your marketplace. Unlike many of these one-off resources, the stable of Chief Outsiders CMOs are proud to deliver top-to-bottom consulting expertise – proficient at formulating the type of business marketing strategy that integrates with your overall objectives and revenue goals. Unlike independent consultants, Chief Outsiders CMOs can call upon other experts as needed, from our large pool of experienced leaders, to ensure you are getting the best insights and experiences for the task at hand. At Chief Outsiders, those CMOs who make our cut have to meet a litany of stringent criteria, to ensure that you are getting the level of experience and talent that you demand. A Chief Outsiders CMO can help you secure your long-term growth with data-driven, cost-effective, and highly tailored marketing programs.
Answer: Compensation for CMO consultants varies, depending upon the skill and experience of the consultant. Typically, CMO consultants collect a fee or retainer for a block of hours of dedicated time to your company.
Answer: When hiring a CMO consultant, you should expect a level of expertise and insights that is greater than what you currently have on your team. Look for a marketing growth strategist that understands your industry, with skills and experiences that align well with your business, and the industries and markets in which you compete.
Answer: A CMO consultant serves at the direction of the CEO, and typically embeds with the executive management team that is running the business. CMO consultants also work very closely with other stakeholders to lead the growth strategy, as well as the construction and execution of the marketing engine.
Answer: You likely need a CMO consultant if your growth has stalled, your business is experiencing growing pains, or if you are dealing with competitive pressure. Also, if you are entering a new market, you may find your existing marketing engine to be less productive. CEOs tend to hire CMO consultants when they reach an inflection point – realizing that they are spending a lot of money on marketing, but unsure of, or unable to measure, ROI.
Answer: Many CMO consultants do not charge an upfront fee for leading a needs assessment or discovery process. If it is determined to be a fit, CMO consultants typically are compensated via monthly retainer, based on a percentage of the CMO’s time you are requiring and multiplied by the number of months they’ll be involved in the engagement.
Answer: Though there are variances in the cost of CMO consultants based upon experience level and expected outcomes, a CMO consultant is dedicated to deliver the same level of excellence, insights, and strategic mindset, no matter the size of the company.
Answer: Generally speaking, you can contact a CMO consultant or issue a request for proposal. Once you evaluate the CMO consultant’s background or suitability for the role, an initial conversation should serve to diagnose your needs and determine whether the particular CMO consultant would be a fit for your business challenge.
Answer: Compensation for CMO consultants varies, depending upon the skill and experience of the consultant. Typically, CMO consultants collect a fee or retainer for a block of hours of dedicated time to your company.
Answer: The allocation of hours from your CMO consultant is dependent upon the services you need, and the percentage of time you are contracting for. Unlike CPAs or attorneys, CMO consultants don’t count hours down to the fraction. Instead, they dedicate themselves to your business in the same way that a full-time member of your executive team would – simply in a part-time format.
Answer: A CMO consultant is responsible for the strategic growth plan of the company, and for the support of that growth roadmap through the marketing engine. They’re also charged with building that engine with the appropriate resources and tactics, overseeing the execution, and scaling the business for growth.
Answer: Generally, a CMO consultant is a for-hire resource that claims to have the skills and experiences you need to manage or improve aspects of your company’s strategic and tactical marketing approach.
Answer: Compensation for CMO consultants varies, depending upon the skill and experience of the consultant. Typically, CMO consultants collect a fee or retainer for a block of hours of dedicated time to your company.
Answer: You likely need a CMO consultant if you are experiencing growth, growing pains, or competitive pressure. Also, if you are entering a new market, you may find your existing marketing engine to be less productive. CEOs tend to hire CMO consultants when they reach an inflection point – realizing that they are spending a lot of money on marketing, but unsure of, or unable to measure, ROI.
Answer: The best qualified CMO consultants have a high level of curiosity and inquisitiveness, are data-driven, and are results-oriented so they can measure the outcomes of the strategies they implement. Also, they should be culturally flexible and sensitive to the environment in which they’re working.
Answer: Compensation for CMO consultants varies, depending upon the skill and experience of the consultant. Typically, CMO consultants collect a fee or retainer for a block of hours of dedicated time to your company.
Answer: Typically, CMO consultants collect a fee or retainer for a block of hours of dedicated time to your company.
Answer: The hourly rate for CMO consultants varies, depending on the skill and experience of the consultant.
Answer: Compensation for CMO consultants varies, depending upon the skill and experience of the consultant. Typically, CMO consultants collect a fee or retainer for a block of hours of dedicated time to your company.