From a podcast interview featuring Armando Martinez and Jorge Gonzalez, co-CEOs of The Nearshore Company
In this episode of CEO Growth Talks, Pete Hayes interviews Armando Martinez and Jorge Gonzalez, the co-CEOs of The Nearshore Company, a Texas-based business specializing in manufacturing in Mexico. They explain the concept of nearshoring, which involves relocating manufacturing operations closer to home to optimize costs and logistics. The Nearshore Company, founded 32 years ago, has been aiding North American firms in manufacturing in Mexico, leveraging the advantageous demographic and economic conditions. The conversation also delves into the recent shifts in global supply chains, particularly the U.S.-China decoupling, which has made nearshoring a more attractive option.
"We have invested very heavily in two things. First and foremost, on creating the culture that put employees first...And second, on investing in talent." - Armando Martinez
Armando and Jorge discuss their management strategy, emphasizing a division of responsibilities based on their strengths and interests. Armando handles finance and operations, while Jorge manages sales and revenue. They highlight the importance of creating a strong company culture and investing in their workforce to maintain high employee morale and productivity. The CEOs recount their journey of acquiring The Nearshore Company in 2019 and how they successfully navigated the challenges brought by the COVID-19 pandemic, doubling the company's size by capitalizing on the increased demand for nearshoring solutions due to global supply chain disruptions and demographic shifts.
The Nearshore Company offers flexible services to meet various client needs, ranging from full manufacturing services to providing infrastructure and talent support. Armando and Jorge stress the importance of having local expertise to navigate the complexities of setting up operations in Mexico. They discuss the significant demographic advantages Mexico holds over other manufacturing giants like China and Germany, positioning it favorably for future manufacturing growth. The CEOs also reflect on their personal growth and learning experiences, emphasizing the central role of people and relationships in business success.
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