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Growth Strategy Quickly Gains Traction, Dispels Random Acts of Marketing

Seeking processes and talent to jumpstart growth, leadership engaged Sharon Spooler, Chief Outsiders Fractional CMO.

PIXO VR - Growth Strategy for Virtual Reality Training Pivot

PIXO VR's CEO Sean Hurwitz engaged Chief Outsiders who helped develop the brand strategy of PIXO’s offering quadrupling inbound leads, resulting in sales opportunities with several F500 companies.

Call-Em-All - Strategic Focus to Grow Revenue and Reduce Risk

CMO Paul Sparrow activated a comprehensive strategic plan and handed it off to new marketing leadership, leading to reduced risk and a 17% increase in revenue.

Cytracom - ‘Simplification’ Strategy Doubles Partner Recruitment

Cytracom worked with a Chief Outsiders' Fractional CMO on a ‘Simplification’ Strategy that Doubled Partner Recruitment.

Demco - Strategy to Grow in a New Product Category

Demco updated its software offering, developed a key market segment and jump-started lead generation while providing growth opportunities for personnel.

iTexico - Strategy to Grow in a New Product Category

ITexico engaged Chief Outsider Atul Minocha to implement a comprehensive go-to-market strategy. Read the Case Study.

McDATA Corporation - Marketing & Engineering Collaborate to Become Market Leader

McDATA Corporation's marketing and engineering teams worked together and the company emerged as both the market and thought leader in its segment.

TengoInternet - Repositioning Towards Ideal Customer Fuels Profitable Growth

Find out how identifying TengoInternet's ideal customer fueled an aggressive growth strategy in this case study.

OnRamp - Transparent Process Delivers 300% Uptick in Qualified Sales Leads

OnRamp had a sophisticated sales funnel, but it lacked the transparency of the marketing funnel which is required to completely integrate the marketing and sales actions needed optimize it on an on-go...

TurnTo - Transitioning to an Expanded Product Line, Value Proposition and Vision

Chief Outsiders re-built the marketing team, guiding TurnTo to develop messaging and a tactical plan to support its new positioning.

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