Featured Story

Global Hotel Portfolio Brand Re-energizes Employees & Millennial Customer Base

The campaign, led by CMO Deborah Fell, directly contributed to a 1-percentage point gain in market share in a hyper-competitive marketplace.

5 Strategies to Grow a Travel Company

CMO shares the five strategies used to boost growth for a travel company.

Revitalizing a Mature and Declining Baby Products Brand

A creative approach impacting product, positioning and target expansion reversed years of declines, driving double-digit sales growth.

Using Strategic Partnerships and Repositioning to Change a Tired Parts & Accessories Retail Chain into a Leading Wireless phone and New Technology Provider

RadioShack was redirected away from slow-turn private label specialty goods to fast growing name-brand cellular phones, satellite TV & convergent devices.

Becoming Top of Mind and Top of Find for Easy Wireless, Gigabit Internet, TV/Entertainment and Home Security Services

Customer research and strategic planning led to introducing this complex new technology by focusing on how the tech support made adopting new technology easy.

Marketing & Advertising Optimization and Introducing Technology Innovations

Positioning a brand to fight lower priced competitors and developing an app to allow customers to see themselves pre-cut in dozens of different hairstyles.

Reawakening the Oldest BBQ Joint in Texas

Updating consumer perceptions with news about “What’s New” and different at Southside Market boosted sales and paved the way for new restaurants/markets.

LeadCrunch - Turning an Unknown Company into a Smoking Hot Startup

Find out how Chief Outsiders helped a technology company grow its quarterly bookings from $2K to $2M in its first year.

Storage Battery Systems - Rethinking Go-to-Market Basics Positions PE Owned Firm for Growth

Applying relevant industry and PE experience, CMO Dawn Werry worked closely with SBS leadership to rethink and refine their go-to-market strategy basics to better deliver on their value proposition.

Rectangle Health - New Brand Identity Positions Rectangle Health for Growth

Drawing on the healthcare marketing experience of Chief Outsiders CMO, Andrea Overman, leadership developed a comprehensive strategy and roadmap, a compelling brand identity, Rectangle Health, and a d...

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