Seeking to grow the business to $100 million in 10 years, Einstein Moving Co. leadership pursued outside sales help. With direction from Chief Outsiders, Fractional Chief Sales Officer (CSO), Dave Mac...
Customer research and strategic planning led to introducing this complex new technology by focusing on how the tech support made adopting new technology easy.
Positioning a brand to fight lower priced competitors and developing an app to allow customers to see themselves pre-cut in dozens of different hairstyles.