Positioning a brand to fight lower priced competitors and developing an app to allow customers to see themselves pre-cut in dozens of different hairstyles.
Updating consumer perceptions with news about “What’s New” and different at Southside Market boosted sales and paved the way for new restaurants/markets.
A family favorite whipped topping, which had been in decline and was highly seasonal, finds success in new positioning, communications and retail strategy.
A Chief Outsiders CMO led the inbound marketing team to implement repeatable and scalable tactics and metrics, enabling them to manage long-term execution.
Applying relevant industry and PE experience, CMO Dawn Werry worked closely with SBS leadership to rethink and refine their go-to-market strategy basics to better deliver on their value proposition.
PIXO VR's CEO Sean Hurwitz engaged Chief Outsiders who helped develop the brand strategy of PIXO’s offering quadrupling inbound leads, resulting in sales opportunities with several F500 companies.