Featured Story

Proprietary Ingredient: A Likable Brand with Clear Benefits

CMO Jim McDonald led a campaign for Chevron focusing on a proprietary ingredient, powerful brand positioning, and an animated cars ad campaign.

Launching a “Better Mousetrap” than Uber or Lyft

CMO Jim McDonald helped launch uRide, a new app-ordered car service for university students.

Revitalizing and Reopening the Most Historic Hotel in the Southwest

This historic hotel was renovated and reopened with marketing outreach, led by CMO Jim McDonald, that brought visitors and conventions to El Paso.

5 Strategies to Grow a Travel Company

CMO shares the five strategies used to boost growth for a travel company.

Revitalizing Restaurant Chain Sales with a Data-Driven Marketing Plan

CMO Jon Rice explains how he helped put a restaurant company back in a challenging marketplace after a period of slower growth.

Leveraging Hospitality to Build Employee Retention

CMO Gary Fassak worked with a global hospitality brand to build a model that connected improved hospitality to higher employee satisfaction and retention.

Leveraging Consumer Market Research to Build a Winning Retail Strategy

A large, global lighting brand built a strategy that improved consumer ring by 28% at a major home improvement retailer.

Revitalizing a Mature and Declining Baby Products Brand

A creative approach impacting product, positioning and target expansion reversed years of declines, driving double-digit sales growth.

Using Strategic Partnerships and Repositioning to Change a Tired Parts & Accessories Retail Chain into a Leading Wireless phone and New Technology Provider

RadioShack was redirected away from slow-turn private label specialty goods to fast growing name-brand cellular phones, satellite TV & convergent devices.

Becoming Top of Mind and Top of Find for Easy Wireless, Gigabit Internet, TV/Entertainment and Home Security Services

Customer research and strategic planning led to introducing this complex new technology by focusing on how the tech support made adopting new technology easy.

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