Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Unifying Revenue Teams: How a Fractional CRO Drives Cross-Functional Success

Tue, Dec 17, 2024 | Posted by Howard Doherty

For mid-market CEOs navigating growth, aligning sales, marketing, and customer success can feel like herding cats. As these teams expand, they often develop siloed processes that hinder efficiency and impact the bottom line. A fractional chief revenue officer (CRO) offers a cost-effective solution to this challenge, bringing executive-level expertise to unite revenue functions without the full-time price tag.

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Sales and Marketing: Different or Two Sides of the Same Coin?

Tue, May 6, 2014 — Sales and Marketing: Why Can't We All Get Along? How many times have we all heard about the discord between the Sales and Marketing organizations? This discord intensifies based upon whether you work in a Sales or Marketing driven culture. A CEO recently asked me why these two organizations don’t work well together, and how he can improve their overall relationships, and more importantly their individual and collective effectiveness.

The Buying Process Has Changed: How Well Has Your Marketing Adapted?

Sun, Dec 8, 2013 —

The Power of Pricing: How to Improve Your Pricing and Profits

Wed, Oct 30, 2013 — Your sales team defines price as what’s on the invoice. Your CFO defines price as ‘what we take to the bank’. Your customer says price is too high. Your pricing manager says that price doesn’t match our standard terms. Your distributor says they can’t make any money on your line. And it’s still Monday morning! What’s the right way to define and measure price? More importantly, how can you improve net price realization and take more money to the bank? I define price as what goes to the bank, after all discounts, returns, warranties, commissions and other deductions are taken into account. There are several elements to price management. The first is achieving the optimal price for each good or service. The second is managing your product mix and services to achieve the optimal price for a set of customer transactions.

The CFO says cut costs, Sales says cut prices. What’s a Leader to do?

Sun, Aug 11, 2013 — The following post is written by guest blogger Per Ohstrom In the business cycle, there comes a time that looks something like this: Sales are down across segments and products. Certain product lines perform worse than others, but there is some softness across the board. Budgets have been revised and Board expectations reset, but the business still does not meet targets.

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Unifying Revenue Teams: How a Fractional CRO Drives Cross-Functional Success

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Sales and Marketing: Different or Two Sides of the Same Coin?

The Buying Process Has Changed: How Well Has Your Marketing Adapted?

The Power of Pricing: How to Improve Your Pricing and Profits

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The CFO says cut costs, Sales says cut prices. What’s a Leader to do?