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Growth Without Guesswork: The Questions Great Vistage Chairs Ask
After leading more than 150 Vistage workshops, working with hundreds of CEOs navigating growth challenges, and spending more than 10 years as a Vistage member myself, I’ve noticed a consistent pattern in conversations with business leaders. No matter the industry, the symptoms sound familiar.
Building Company Value After an Acquisition
Sun, Mar 27, 2011 — Marketing’s Role in Post-Merger Integration The deal was just signed! Now what do we do? How many times have we heard this familiar cry? You are not alone. Over 70% of the deals completed today fail to add company value! The primary reason for most failures: poor post-merger integration planning and execution. The integration of two businesses after an acquisition is no longer restricted to the domain of Finance and IT. Markets drive our businesses today! The role of Marketing in building company value after an acquisition is more critical than ever before. To build market share, competitive dominance and product superiority, Marketing’s approach to the integration program must be very systematic. Marketing must uphold the brand, maintain customer confidence and leverage all possible synergies while vigilantly monitoring ROI. As if this isn’t a difficult enough balancing act, Marketing must articulate the longer-term “go-to-market” strategy to ensure the continuity of value enhancement programs long after the integration process is complete. So where do you begin?