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Outsider Insights | Agentic AI: What CEOs Need to Know Before They Invest
Outsider Insights
Across Chief Outsiders, we talk to hundreds of CEOs every month. In this series, we explore the trends and challenges we’re hearing from these discussions – and what you can do if you’re facing the same issues in your business.
| Executive Takeaways |
| Gen AI assists. Agentic AI acts, and requires a higher level of organizational readiness. |
A CEO’s Guide to Growth | Part 1
Wed, Mar 22, 2023 — Part 1: Introducing the GROW Blueprint In less than 30 years, the lifespan of an S&P 500 company declined from an average of ~ 32 years in 1996 to a projected 19 years in 2023. By 2030, experts predict companies will last a mere 17 years. The trends will be no different for small- and medium-sized businesses (SMBs).
Wizard or Witch? How to Keep Your Business Ahead of the Tornado
Tue, Mar 21, 2023 — My little sister, the owner of an upscale hair salon in Georgia, called last week. Twice. No message. In our family that means a twister has touched down in the backyard, so “call me back – now.” I eventually reached my dear sis and she spat, in a Wizard-of-Oz-Lions-and-Tigers-and-Bears-Oh-My tone of voice, her concerns over the economy. The collapse of two banks. Rampant inflation.
Is ChatGPT Going to Change Search Marketing?
Tue, Mar 21, 2023 — Microsoft’s recent announcement on adding ChatGPT AI Technology to Bing must be sending warning signals to Google on the future of search marketing. With the integration of ChatGPT in Bing, the search engine will be able to provide results in a natural language – more conversational than a list of links that is today’s norm.
“It worked really well, until it didn’t”
Thu, Mar 9, 2023 — Over dinner with Ted, the retired founder/CEO of a successful company in the electric power sector, I heard an interesting story with a widely applicable lesson.
The Dollars You Could Invite to Stay
Mon, Nov 28, 2022 — We’re hearing concerns from business owners and executives that it’ll be harder to fund their growth initiatives. It’s understandable, with most companies experiencing increases in the cost of their inputs (people, materials, etc.) and some facing softer demand. The good news: There are two major sources of money companies can tap without needing to raise external capital:
Beyond the Elevator Speech: Messaging that Truly Leverages Your Employee Brand Advocates
Wed, Oct 19, 2022 — Who is the most important brand ambassador at your company? Is it you, the CEO, whose job it is to motivate, inspire, and exude confidence in your company, its products, and its services? How about your business development team, whose sole purpose is to funnel new client lifeblood into your veins and arteries? Or is it the marketers, who toil to define and develop your brand and make it ready for prime time?
B2B Brand Positioning: How to Claim Your Company’s Land of Opportunity
Wed, Sep 14, 2022 — For more than 100 years, scientists and philosophers have been asserting that if a tree falls in a forest, and no one is there to hear it, then it does not make a sound. The lesson for marketers is resounding: If your brand is not resonating in its preferred landscape, it is likely that your most desired buyers will never be there to hear what you have to say.
Fresh CMO Insights: Why an Industry Outsider Might Give You the Inside Track
Thu, Sep 8, 2022 — By Paul Sparrow and Atul Minocha If you’re a CEO who paints the world with a well-worn brush and the same old can of flat white, this blog is for you. If you’re bemoaning the headwinds created by your industry and wondering why the same-old marketing plan (or lack thereof) has you stuck on “go,” read on. We would like to open your eyes to a way to improve your marketing effectiveness that only comes if you’re willing to try a fresh roller—and some new shades of opportunity—to color your balance sheets in hues of deep green.
Is There Any Role for Traditional Marketing Today?
Thu, Aug 25, 2022 — By Atul Minocha and Paul Sparrow As we try to determine whether old style, hand-to-hand, touch-it-and-feel-it marketing can compete in today’s switched on, always moving world, is it possible that a bird feather holds the key to the question posed in our headline? The answer requires a bit of insight into how we got to this seminal moment which by the way is a precarious place for the newspapers, billboards, mailers, radio and even TV ads comprising what is predominantly known as “traditional marketing.”