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How to Develop Future C-suite Leaders: A Guide for Mentoring and Succession Planning
Ambition is the easy part. The real question is whether your company’s future CEO’s, CFOs, COOs, CMO’s and CROs are already growing inside the business long before you need them.
Insights First: Four Keys to Owning the Post-COVID Marketplace
Tue, Jun 1, 2021 — Interest rates are low. Vaccinations are high. And for the first time in more than a year, we can see the bottom of the faces of our friends and loved ones. Indeed, optimism is abounding these days, and if you are a business owner, you’re likely straining at the reins to get back out there and reap the rewards. As a marketing executive, I know that feeling – it seems that dollar bills can be plucked out of the air, and you want to reach up and grab your bounty.
Why Innovate? How SMB Product Companies Grow
Fri, May 28, 2021 — Part 2: Harnessing Entrepreneurial Energy For Improved Success By Ahmet Abaci and Beth Somplatsky-Martori The road to nowhere is littered with loose ends: Half-finished projects, great ideas that died on the vine, and wasted resources that chipped away at profitability and the bottom line. In a world where startup energy and entrepreneurship are prized, there certainly is no lack of passion about that “one great thing” that is going to transform the company and change the world.
The Entrepreneur’s Growth Playbook: Part Three
Thu, May 27, 2021 — Marketing Strategy: Bringing Your EOS® to Life Written by: Paul Sparrow, Area Managing Partner & CMO, Chief Outsiders with Samuel Kniseley Ballesteros of The Advantage Solution and a Professional EOS® Implementer For anyone who’s ever held a circular saw or tin snips, you know the importance of measurement. With the exception of artist Pablo Picasso and perhaps architect Frank Gehry, precise measurements are absolutely critical in gaining the right result. If you have a manufacturing business, you know what we’re talking about – think about what your supply chain would look like if you didn’t bother to measure things like delivery time, for example. Your customers would rebel, your reputation would suffer – and you may not have a business for very long.
Marketing with Impact: Four Goldmine Strategies
Fri, May 21, 2021 — Of all the ways to make money, panning for gold is probably among the most difficult. But what if I were to give you all the panning equipment and a map indicating exactly where the gilded stash is buried? A little easier now, right? Today, I’m here to deliver the precious metals – a goldmine of marketing strategies that, if followed, may not result in gilded nuggets, but instead more customers, more revenue, and a golden future.
The SaaS Marketing Playbook, Part 3 | The SaaS Metrics That Matter
Thu, May 20, 2021 — Are your marketing activities generating a thimbleful of leads, or are they gushing MQLs like a firehose? And, can you directly attribute revenues to specific marketing strategies, or are you just casting proverbial darts at the proverbial dartboard? In my years as a marketing leader, I’ve heard C-suite executives bemoan the efficacy of their marketing activities – based on nothing but gut feel. They alleged that marketing is a black box, or that you cannot effectively measure the effectiveness of your activities.
The Entrepreneur’s Growth Playbook: Part Two
Tue, May 18, 2021 — EOS Vision: Defining Your Long-Term Plan Written by: Paul Sparrow, Area Managing Partner & CMO, Chief Outsiders with Samuel Kniseley Ballesteros of The Advantage Solution and a Professional EOS Implementer There’s a reason that unexpected success is credited to a “shot in the dark.” Because the tiny percentage of entrepreneurs who have succeeded this way managed to do so without the most essential trait of business success – vision. The rest of us will need the lights on and a great set of binoculars – not just to see what’s ahead, but to use that visualization in creating sustainable success. And for 66 percent of CEOs, you are going to need clear vision to avoid joining the pile of failed small businesses that couldn’t survive past their first decade.
Why Innovate? How SMB Product Companies Grow
Fri, May 14, 2021 — Blog 1:Introduction to What it Takes to Innovate By Ahmet Abaci and Beth Somplatsky-Martori Sometimes, there’s a razor-thin margin between success and failure. In the world of shaving, this is more than a figurative statement. Just ask the folks at Gillette, which dominated the $3.5 billion market for razors and accessories for more than a century. At Gillette, innovation mostly consisted of adding the occasional blade to its disposable cartridges, but there was little incentive to otherwise rock the boat of its delightful recurring-revenue model (after all, hair continues to grow, whether we want it to or not).
US Markets are Recovering – Are you ready?
Tue, May 11, 2021 — Source: ITR Economic Trends Report, March 2021 According to the latest trend forecast from ITR Economics, the US economy is demonstrating its resilience, markets are recovering and, even though supply disruption and many hiccups will likely continue, companies in most industries can now become more focused on growing vs simply surviving. CEOs have a range of choices depending on industry growth rate, cash flow and ability to ramp up the commercial engine:
Overcoming the Limitations of Customer Surveys
Fri, May 7, 2021 — “Find out what your customers want… and don’t keep it from them.” -- Don Rice, Professor Emeritus, Texas A&M When deciding on the best moves to increase sales, finding out what customers want can be a valuable compass.