Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Respected Boss? Trusted Coach? Why Sales Managers Need to Be Both

Mon, Apr 7, 2025 | Posted by Vince Margiotta

As a front-line sales manager, distinguishing leadership from management responsibilities is critical to a sales team’s culture and success. Distinguishing between the two helps managers be more intentional about developing these very different skill sets.

Sales leadership focuses on inspiring and developing people, while sales management concentrates on processes and immediate results. Effective sales professionals must balance both roles.

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Tariffs and Your Next Chapter: Turning Disruption into Go-to-Market Growth

Mon, Apr 7, 2025 — Tariffs have been around for centuries. Commonly used to protect emerging industries or bolster national security, tariffs have evolved beyond trade tools into economic levers that can shift markets overnight. Tariffs have re-entered the conversation for mid-sized business leaders, especially those with global supply chains or international customer bases. But here's the thing: reacting like it’s still 1995 won’t cut it.

Sales Terraformance: A Scientific Approach to Sales Growth

Fri, Mar 28, 2025 — Most companies deploy a sales “force.” Too often, this means a bunch of people do things with good intentions, but their combined efforts do not meet company growth expectations. Most CEOs and Founders would like a better salesforce but struggle with how to impact the “art and science” of sales improvement. At Chief Outsiders, we believe more science can help uncover and develop the insights, strategies, and execution required to achieve breakthrough performance.

What Marketing and Sales Executives Can Learn from Each Other

Fri, Mar 28, 2025 — In too many organizations, marketing and sales operate in silos—sometimes friendly, sometimes not. But in today’s fast-moving business landscape, the best-performing companies know that the relationship between all revenue functions – typically the Chief Marketing Officer (CMO) and Chief Sales Officer (CSO) - is not just important. It’s mission-critical.

Leveraging AI: Is Your Company Future-Ready? | A Roadmap of Eight Essential AI Steps for Success

Mon, Mar 24, 2025 — A BCGX study reveals just 6% of companies have trained 25%+ of their workforce on Gen AI tools, yet 100% will require upskilling within two years. With Accenture projecting AI will augment 40% of work hours and McKinsey forecasting 70% automation of business activities by 2030, the urgency for strategic AI adoption has never been greater.

A Different Perspective on Marginal Cost Pricing

Fri, Mar 7, 2025 — I pulled up behind a Prius at a red light. A sticker on its left rear bumper, in type too small to read unless you were within a car length or two, said: “Sorry for driving so close in front of you.” A different point of view on the tailgaters that clearly bug that vehicle owner!

The AI Revolution: Why SaaS Companies Must Adapt or Become Obsolete

Fri, Mar 7, 2025 — In 2025, AI agents are revolutionizing the SaaS industry, transforming traditional cloud-based applications into dynamic, self-optimizing platforms. For business leaders, this trend represents a seismic shift from FOMO (Fear of Missing Out) to FOBO (Fear of Becoming Obsolete), with the rapid pace of AI adoption and its transformative potential driving noticeable shifts in strategy.

The Power of the SKO (Sales Kickoff Meeting)

Thu, Feb 20, 2025 — It's that time of year again! A Sales Kickoff (SKO) meeting is a cornerstone for energizing your sales team and aligning them with your company's goals. It sets the tone for the year, fosters collaboration, and provides valuable insights to empower your team to succeed.

The Hidden Costs of Overwhelmed Sales Teams

Fri, Feb 7, 2025 — An alarming insight from Gartner: Overwhelmed sellers are 45% less likely to hit their quota. The culprit? Too many required skills and tech tools meant to "help." Overwhelming sales teams with non-sales tasks and excessive technology can significantly impact performance and profitability. Salespeople burdened with administrative duties and complex tools have less time for core selling activities, leading to decreased sales performance and lower conversion rates.

A CEO’s Guide to Marketing Performance | Measuring Performance (and Underperformance)

Thu, Feb 6, 2025 — Part 3 of A CEO's Guide to Marketing Performance In the marketing world, performance is the difference maker - not experience, expertise, effort, or endurance, just results. This article is about how to address underperformance in the three major measurement components (Market Presence, Brand Strength, and Pipeline Health), and six key performance indicators (reach, share, engagement, loyalty, pipeline, and progression).

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