A few of the industries we work with

Healthcare

Using our in-depth strategic and tactical marketing knowledge, we streamline lead and revenue generation so you can focus on patient care.

Technology

Our tech-focused CMOs help refine products, markets, and channels to effectively focus resources and improve customer experience.

SaaS

Penetrate new markets, differentiate your SaaS offerings, and accelerate revenue growth with the help of success-driven fractional CMOs.

Financial Services

Through effective marketing strategy implementation, we help banking, insurance, and other financial services firms increase fee revenue and target profitable customer segments.

Professional Services

Our fractional CMOs help professional services companies refine pricing, maximize resources, and nurture customer loyalty.

Consumer

From developing differentiated positionings to expanding distribution and customer base, we provide solid, end-to-end support for consumer-focused firms.

E-commerce

Our marketing strategists are well-versed in developing powerful acquisition and retention programs that expand your reach and market share.

Travel, Hospitality, and Entertainment

Cut costs, increase sales growth, and exceed customer expectations with results-driven CMO services. Our marketing consultants can help you gather valuable insights and produce messaging that resonates with your target clients.

Industrial/Manufacturing

We help manufacturing companies of all sizes identify products, channels, and customer segments that provide the highest growth impact.

Strategic Marketing Consultants

Not all strategic marketing consultants are alike - and thank goodness! The fractional CMOs from Chief Outsiders, unlike typical strategic marketing consultants, are hand-picked for their executive-level expertise, and their ability to develop growth objectives alongside your leadership team that will have you poised for growth.

A Chief Outsiders CMO delivers specific expertise on a strategic focus level. They come prepared to take a holistic view of your business, working with your executive team to gather insights that will be used to formulate brand identity, content strategy, and marketing strategy development. And, beyond that of a typical traditional or digital marketing consultant, a Chief Outsiders CMO is prepared to direct all aspects of your marketing strategy – we have CMOs with experience in more than 70 industries, so you can select the right professional for the job.  

Marketing Plan Consultants

The great philosopher Sun Tzu once said that tactics without strategy are the noise before defeat. That’s why, in addition to an outstanding strategic focus, the expert marketing strategists at Chief Outsiders are noted for being marketing plan consultants as well.

They break the mold of the typical marketing plan template – using a proprietary three-pronged process to gather insights (as a means of understanding your customers) and develop strategy before committing executional tactics to your marketing plan. Chief Outsiders create, communicate, and deliver value in the form of a bespoke marketing plan that can help you set goals and power your long-term growth. 

B2B Marketing Consultants

In today’s marketplace, successful business-to-business marketing strategies can fuel sales and revenue growth and help you capture – and retain – a decided competitive edge. Creating the kinds of B2B marketing strategies that resonate with your publics is the goal of Chief Outsiders – made up of a corps of more than 100 top-tier, C-level B2B marketing consultants. Our Fractional CMOs have decades of experience in your industry – delivering time-tested methodologies, processes, and a track record of success that provides the assurance that you are working with the best in the business.

As your B2B marketing advisors, Chief Outsiders will help you focus on what’s really important to your business – everything from lead generation, digital marketing and demand generation, to customer behavior analysis and strategies to support customer retention. Chief Outsiders are even adept at working with product management executives to ensure that your brand resonates through the marketing universe.

B2C Marketing Consultants

As a business-to-consumer enterprise, you likely find yourself grappling with enhanced competition – both in your bricks-and-mortar locations, and in the digital strata. To ensure your company is up to the task, selecting one of the B2C marketing consultants at Chief Outsiders is one of the best measures you can take to ensure you are achieving excellence in your B2C go-to-market plans, both in person and online. Our B2C marketing consultants bring a host of real-world experiences and time-tested methodologies and processes to your company.

At the product level, we offer experience in supply chain strategy and the in-store shopping experience. As you focus on your digital aspirations, our Chief Outsiders are experts at B2C eCommerce Consulting, and can help you in the selling of your products or services in a variety of B2C marketing channels. We build multi-channel content marketing strategies that enhance search rankings, support marketing personalization, and convert visitors to leads.

Brand Consultants | Marketing Brand Consultants | Branding and Marketing Consultants

Your brand is the front door to a world of opportunity for the customers who seek out your product or service. That’s why working with a brand consultant is of paramount importance if you are hoping to gain or sustain your competitive edge. A fractional Chief Marketing Officer from Chief Outsiders has unique qualifications as a branding consultant as well. They work with your leadership time and others to develop creative ideas for your brand positioning and brand architecture.

Whether it’s a brand refresh or something entirely new, a Chief Outsiders CMO can help with brand research, brand naming, and a brand identity that can highlight the differentiation between you and your competitors in your marketplace. 

Sales And Marketing Consultants

Creating strategic alignment between sales and marketing is no longer an option – it’s absolutely necessary in a world where digital demand generation is in the forefront. Sales and marketing consultants – like the fractional Chief Marketing Officers of Chief Outsiders – are experienced in achieving sales and marketing alignment as a means of cultivating customer loyalty and improving the customer experience. By bridging the gap between sales and marketing, we can better zero in on your value proposition and communicate it broadly to support enhanced sales and revenue success.   

Marketing Operations Consultants

Marketing activity is too expensive – and too critical – to leave to chance. Without a marketing operations structure, it is possible that your marketing investment will fall short of your expectations.

Among the talents of a Chief Outsiders’ CMO is an ability to serve as a marketing operations consultant. In this role, they will evaluate your marketing initiatives, optimize processes, and highlight those strategies that are key revenue drivers for your company. Additionally, they are experienced at delivering tools and analytics that will help you with lead quality management, including multi-dimensional lead scoring that can improve your rate of success. 

Product Marketing Consultants

If your go-to-market strategies are going nowhere, perhaps the expertise of a fractional Chief Marketing Officer is what you need. Among the attributes of a Chief Outsiders’ CMO is as a product marketing consultant. With years of deep experience, a part-time CMO, as your product marketing consultant, can evaluate your product’s competitive positioning, examine the product-market fit, overhaul positioning messages, and develop product marketing strategies to enhance market acceptance of your product or service.

Marketing Technology Consultants

There are myriad marketing tools available today that can help improve lead capture and incubation, develop a stronger bond with customers and prospects, and ensure loyalty and continuous improvement. Marketing technology consultants are best positioned to sort through the array of campaign management, e-commerce, marketing workflow, and CRM tools, and to recommend the right mix of platforms and programs to enhance your marketing throughput. Marketing technology consulting – an area of expertise of Chief Outsiders’ fractional CMOs – can help you achieve your goals for improved sales enablement and enhanced digital asset management.

Corporate Marketing Consultants

When you work with a company like Chief Outsiders, you are assured that your needs will be matched with a top-tier, C-level corporate marketing consultant with experience in your industry. Our Fractional CMOs have decades of experience in your industry – overseeing integrated marketing communications, leading persona development, overseeing website design and audit services, buttoning down media strategies, and delivering right-sized insights from their years of experience with multinational and large enterprises. A corporate marketing consultant from Chief Outsiders comes with time-tested methodologies, processes, and a track record of success that provides the assurance that you are working with the best in the business.

Marketing Strategy Consultant FAQs

Question: How much do brand consultants charge?

Answer: Compensation for brand consultants varies, depending upon the skill and experience of the consultant. Typically, brand consultants collect a fee or retainer for a block of hours of dedicated time to your company.

Question: What Is a Brand Consultancy?

Answer: A brand consultancy is focused at helping companies define their logo, value proposition, mission as a means of educating the public about what the company stands for. Brand consultants often work alongside other dedicated marketing resources, or the role can be part of a larger body of expertise of a senior marketing leader.

Question: What Is a Branding Agency?

Answer: A branding agency is one dedicated to helping define the company’s public persona. Consultants at a branding agency maintain a focus on the company’s logo, mission, vision, and other attributes. 

Question: What’s The Difference Between A Brand And Branding?

Answer: A brand is the public persona of a company, and can include things such as a logo, mission, vision and values. Branding is the practice of developing these attributes for a company.

Question: Why Hire a Brand Strategy Agency?

Answer: A brand strategy agency can help a company define its public persona and develop programs and plans to communicate this strategy to internal and external publics.

Question: What Does a Product Marketing Consultant Do?

Answer: A product marketing consultant has the skills, expertise, and insights to help a company maximize the performance of their products. They can recommend or lead market research, pricing, promotion, and distribution activities.

Question: What is a digital marketing consultant?

Answer: A digital marketing consultant develops and executes strategies and tactics related to a company’s digital persona – whether on a website, search engine, via social media, or other digital distribution channels. Their goal is to increase customer engagement through digital channels with the goal of increasing sales and revenues for the company.