William Collins

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William is a growth-oriented business executive with proven success in delivering profitable revenue and transformation for organizations through the art of data-driven decisions, design thinking principles, and organizational alignment. He helps organizations build sales-aligned marketing capabilities, drive revenue growth, and focus on initiatives that deliver quick time to value. His customer-centric approach to marketing leads to better targeting, clearer messaging, and impactful results.
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Recent Posts

Growth Without Guesswork: The Questions Great Vistage Chairs Ask

Growth Without Guesswork: The Questions Great Vistage Chairs Ask

Fri, May 15, 2026 | Posted by Karen Hayward

Executive Takeaways

  • Most CEOs are managing growth on assumptions that no longer reflect how buyers actually buy.
  • The best Chair question isn't "how is sales going?" It's "where are the growth leaks?"
  • AI search is already a revenue issue, not a future one.
  • Insight without commitment is just a good conversation.

After leading more than 150 Vistage workshops, working with hundreds of CEOs navigating growth challenges, and spending more than 10 years as a Vistage member myself, I’ve noticed a consistent pattern in conversations with business leaders. No matter the industry, the symptoms sound familiar.

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