William Collins
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William is a growth-oriented business executive with proven success in delivering profitable revenue and transformation for organizations through the art of data-driven decisions, design thinking principles, and organizational alignment. He helps organizations build sales-aligned marketing capabilities, drive revenue growth, and focus on initiatives that deliver quick time to value. His customer-centric approach to marketing leads to better targeting, clearer messaging, and impactful results.
Recent Posts

A Different Perspective on Marginal Cost Pricing
Fri, Mar 7, 2025 | Posted by Bob Sherlock
I pulled up behind a Prius at a red light.
A sticker on its left rear bumper, in type too small to read unless you were within a car length or two, said:
“Sorry for driving so close in front of you.”
A different point of view on the tailgaters that clearly bug that vehicle owner!