William Collins

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William is a growth-oriented business executive with proven success in delivering profitable revenue and transformation for organizations through the art of data-driven decisions, design thinking principles, and organizational alignment. He helps organizations build sales-aligned marketing capabilities, drive revenue growth, and focus on initiatives that deliver quick time to value. His customer-centric approach to marketing leads to better targeting, clearer messaging, and impactful results.
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Recent Posts

AI Is Already Improving B2B Sales Performance. Here’s the Framework to Make It Work for You

AI Is Already Improving B2B Sales Performance. Here’s the Framework to Make It Work for You

Wed, Jun 10, 2026 | Posted by Neil Isford

 

Executive Takeaways

  • AI is already delivering measurable results in B2B sales — this is not hype.
  • Mapping AI capabilities to your prioritized sales performance challenges is the right place to start.
  • Achieving significant ROI requires a diagnosis of your current sales environment, a pilot with defined success metrics, and a plan for deployment and scale.
  • The window to establish a competitive advantage in sales by using AI is open — but not indefinitely.

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