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William Collins
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Recent Posts
When the Founder Is the Rainmaker: How to Scale Without Losing the Spark
In many founder-led businesses, the founder isn’t just the leader—they’re also the best (and often only) rainmaker. They land the big deals. They have the trusted relationships. They know the pitch inside and out because they are the pitch.
It works—until it doesn’t.
As the business grows, this model creates a bottleneck. Every new opportunity depends on one and only person. And it’s the same person every time. But there’s a downside. When that person is also responsible for running the business, mentoring the team, and shaping the vision, something eventually gives.
Growth Gears: The Buyer's Journey
Thu, May 2, 2024 — How Marketing and Sales Work Together Increase Your Brand’s ROI I’ve seen it before–a company’s sales department blaming the marketing department for ineffective marketing and the marketing department blaming sales for not properly incubating leads and getting potential customers to convert.
Earn the Right to be Heard as a Brand
Thu, Apr 25, 2024 — How to Build Trust With Your Sales & Marketing Today’s business’ decision makers are savvy. They can sniff out inauthenticity a mile away. This means marketers have to put in the work to build rapport with a prospect and earn the right to be heard. So many brands jump into conversations and ask for something immediately. While you might get lucky now and then, more times than not, you will actually have to build trust and provide value before a true connection is even a consideration. Great marketing can help you do this!