.png?width=1500&height=398&name=CO_Corporate%20Logo%202021_4C_HOR_FNL-1%20(1).png)
The Chief Outsider
.svg)
Recent Posts
Outsider Insights | From Hustle to System: Why More CEOs Are Rebuilding Their Sales Function
Outsider Insights
Across Chief Outsiders, we talk to hundreds of CEOs every month. In this new series, we explore the trends and challenges we’re hearing from these discussions – and what you can do if you’re facing the same issues in your business.
Changing the Conversation: How ABM Helped One Company to Break the Mold
Fri, Oct 22, 2021 — Written by Don Lee, with Greg Acquavella, Senior Marketing Manager, Gryphon.AI Sales and marketing technologies have transformed the way companies attract and retain business. Just ask the team at Gryphon.AI, which has developed a unique solution to businesses that wish to improve their sales efficacy. Using a concept called “real-time conversation intelligence,” Gryphon uses an AI platform to provide in-the-moment call coaching and guided selling.
What Does it Take to Innovate? Part 5: Choosing a Development Methodology and Testing, the Second and Third Phase Gates
Fri, Oct 1, 2021 — Why innovate? Your business depends on it. By Ahmet Abaci and Beth Somplatsky-Martori In the first blogs in this series, we talked about how to get started with innovation and ideation, and building a business case – essential components in what we are calling the “Stage Gate Lite” approach to fostering and accelerating new product and service ideas within your organization. Now it’s time to talk about what happens when the rubber hits the road. And trust us – this can be a very messy part of the process. We are reminded of a quote from that famous innovation guru, Mike Tyson, who once said that “everybody has a plan until they get punched in the face.” At this point, though you may have some glancing blows aimed in your direction, we hope in this blog to give you some processes on how to handle this turmoil and maintain your course.
Applying “Growth Gears” to Your Personal Brand
Tue, Sep 7, 2021 — “Hi – I’m Don Lee. I help companies build growth engines.” After reading those first two sentences, are you intrigued? Do you want to know more about me? Do you wonder what a “growth engine” is, and how I help to build them? If so – and I hope you do – you are getting a sense of how powerful a personal brand can be in marketing yourself – not necessarily as a tangible commodity, but an intangible resource that can be of value to you, the customer.
Winning the Job Seeker Sweepstakes: Use Marketing Strategies to Attract and Retain Employees
Thu, Jul 15, 2021 — There’s a new battle being waged today – one that is not being fought with elbows, firearms, or words. Instead, it’s a battle over human resources – an all-out war to attract employees, in one of the most robust “seller’s” markets we’ve experienced in our professional lifetimes. The implements being used in this skirmish – hiring bonuses, perks, and ever-swelling salaries.
Medical Device Marketing has Changed! Have you Pivoted?
Mon, Jun 21, 2021 — Empowered patients driving monumental change for Med Device Marketers Many marketers now realize that white papers, trade shows and KOLs are the hallmarks of days gone by. Patients now have many resources available to educate themselves and have informed conversations with their physician or other healthcare professionals.
B2G: Three Reasons Why Marketing to Government Can be a Win-Win Proposition
Wed, Jun 16, 2021 — The days of the $1,300 toilet seat and the $800 screwdriver are long over. Today, government procurement is an intricate process that ensures government agencies have the tools, resources, products, and services they need to serve their constituents, and that providers are offering the best combination of price and quality.
Why Innovate? How SMB Product Companies Grow
Thu, Jun 10, 2021 — Part 4: Business Case – The Second Phase Gate By Ahmet Abaci and Beth Somplatsky-Martori As we prepare to discuss the second phase gate needed to validate your new product idea – the business case – first, a juicy story. You may remember a while back hearing of a new company that was going to revolutionize the process of delivering freshly squeezed fruit and vegetable juices to the masses. Named Juicero, the product hinged on a Keurig-like drink machine that would turn bespoke packets of fresh ingredients into the kind of juice you’d get from an extractor – without the mess and the need to raid the local farmer’s market.
Transform Marketing into a Growth Engine – A Roadmap for Industrials
Wed, Jun 9, 2021 — Questions every CEO should be asking their Marketing team Even in our enlightened times, industrial manufacturing CEOs still struggle to define the appropriate role for marketing in the go-to-market paradigm. Many industrial manufacturers, spanning start-ups to Fortune 500 manufacturers, still make the mistake today of marginalizing marketers into a role of pretty pictures, parties, and promotions.
Why Innovate? How SMB Product Companies Grow
Thu, Jun 3, 2021 — Part 3: Concept Development – The First Phase Gate By Ahmet Abaci and Beth Somplatsky-Martori It takes more than luck, randomness, or the alignment of the stars to achieve success. Reaching our more earth-bound goals requires studious planning, hard work – and the ability to narrow our focus in the face of the shiny objects that compete for our attention