Growth Insights for CEOs
Advice for CEOs on Growth and Scaling
Sarah Polk
With deep senior level management and marketing expertise, Sarah leads businesses through international expansion initiatives, difficult transitions, mergers, acquisitions, and turnarounds. Adept at recognizing growth opportunities, strategic positioning, creative conceptualization, new product launches, and brand management, she builds and expands extensive marketing departments to maximize ROI and shareholder value. Also skilled at product marketing, she works with engineering teams to craft products that meet the market's needs. With an ability to inspire and lead cross-functional global teams, Sarah builds productive, long-lasting business relationships.
Recent Posts

Vistage Chairs: Is Your Member’s Marketing Really Working? Ask These 5 Questions.
Tue, Aug 11, 2026 | Posted by Karen Hayward
Executive Takeaways
- Most CEOs challenge every capital investment but can't say with confidence whether their marketing is working.
- More leads isn't better marketing. Better customers are.
- If sales and marketing are blaming each other, the CEO hasn't asked the right question.
- The real measure isn't what marketing produced. It's what it changed about the future economics of the business.
Recent Posts

Positioning for Explosive Growth: A CEO’s Guide To Enthusiastic Leadership
Fri, Oct 23, 2020 — In 2020 and beyond, the notion of leadership has been indelibly changed. No longer is it adequate to rule from 30,000 feet, to remain at arms lengths from strategies, and unable to touch tactics with a 10-foot pole. Leadership from a distance, in a time when distance is not just a suggestion, but a mandate, can strike a critical blow to a company that is already likely still trying to divine its direction in a pandemically-impacted landscape.
Stay up-to-date with the latest from Chief Outsiders
Great articles on marketing, growth, and how to take your company to the next level.