Sarah Polk

Picture of Sarah Polk
With deep senior level management and marketing expertise, Sarah leads businesses through international expansion initiatives, difficult transitions, mergers, acquisitions, and turnarounds. Adept at recognizing growth opportunities, strategic positioning, creative conceptualization, new product launches, and brand management, she builds and expands extensive marketing departments to maximize ROI and shareholder value. Also skilled at product marketing, she works with engineering teams to craft products that meet the market's needs. With an ability to inspire and lead cross-functional global teams, Sarah builds productive, long-lasting business relationships.
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Recent Posts

Your Buyers Have Already Shortlisted You—Or They Haven't

Your Buyers Have Already Shortlisted You—Or They Haven't

Wed, Sep 2, 2026 | Posted by Sabrina Donley

 

Executive Takeaways

  • 95% of B2B buyers purchase from the vendors on their initial shortlist, formed before any formal buying process begins.
  • That shortlist is increasingly built inside AI platforms your analytics can't see.
  • AI referral traffic is roughly 1% of total website traffic, yet 15% or more of conversions appear to originate from AI-influenced research, a gap standard attribution misses entirely.
  • If you're not on the Day One list, spend alone won't fix it.

Part 3 of our four-part series on the evolving AI search landscape and what B2B leaders need to know to stay competitive.

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