Sarah Polk

Picture of Sarah Polk
With deep senior level management and marketing expertise, Sarah leads businesses through international expansion initiatives, difficult transitions, mergers, acquisitions, and turnarounds. Adept at recognizing growth opportunities, strategic positioning, creative conceptualization, new product launches, and brand management, she builds and expands extensive marketing departments to maximize ROI and shareholder value. Also skilled at product marketing, she works with engineering teams to craft products that meet the market's needs. With an ability to inspire and lead cross-functional global teams, Sarah builds productive, long-lasting business relationships.
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Recent Posts

Vistage Chairs: Is Your Member’s Marketing Really Working? Ask These 5 Questions.

Vistage Chairs: Is Your Member’s Marketing Really Working? Ask These 5 Questions.

Tue, Aug 11, 2026 | Posted by Karen Hayward

Executive Takeaways

  • Most CEOs challenge every capital investment but can't say with confidence whether their marketing is working.
  • More leads isn't better marketing. Better customers are.
  • If sales and marketing are blaming each other, the CEO hasn't asked the right question.
  • The real measure isn't what marketing produced. It's what it changed about the future economics of the business.

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