Sarah Polk

Picture of Sarah Polk
With deep senior level management and marketing expertise, Sarah leads businesses through international expansion initiatives, difficult transitions, mergers, acquisitions, and turnarounds. Adept at recognizing growth opportunities, strategic positioning, creative conceptualization, new product launches, and brand management, she builds and expands extensive marketing departments to maximize ROI and shareholder value. Also skilled at product marketing, she works with engineering teams to craft products that meet the market's needs. With an ability to inspire and lead cross-functional global teams, Sarah builds productive, long-lasting business relationships.
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Recent Posts

The CEO Dashboard Should Show Direction, Not Just Activity

The CEO Dashboard Should Show Direction, Not Just Activity

Thu, Oct 15, 2026 | Posted by Paul Sparrow

If your dashboard only tells you what happened, it’s reporting history. A CEO needs direction.

Steps Taken Aren’t the Same as Direction

I've spent a fair amount of time backpacking, and one thing becomes obvious when you've been walking for several hours: knowing how far you've walked isn't the same thing as knowing whether you're headed in the right direction.

Your watch can tell you that you've taken 22,000 steps.

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