Growth Insights for CEOs
Robin Liebowitz
Recent Posts

When the Numbers Still Look Fine, Look Harder
Revenue Can Be Late to Tell the Truth
Without a compass, course correction isn't really an adjustment. Too often, a company can drift while the scorecard still looks respectable.
But underneath the dashboard, buying behavior may already be changing. Customers take longer to decide. Procurement gets more involved. Good prospects ask harder questions. Deals that used to move cleanly now need another approval, discount, or proof point.
Early warning signs rarely show up with a siren attached.
Recent Posts

Forecasting the Best Impact on Your Marketing Dollars
Thu, Feb 8, 2024 — With the 2024 U.S. presidential election approaching, Americans are once again keenly interested in predicting outcomes. Techniques for forecasting election results using punch cards and early computers were developed in the late 1960s. Today, the use of AI has significantly improved our ability to predict election results and tabulate them accurately. Interestingly, the principles of forecasting elections and projecting the impact of marketing dollars in the business world share some similarities.