Robin Liebowitz

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A strategic business and marketing leader with post M&A integration experience, Robin launches and grows businesses in highly complex industries and markets. With a strong focus on applying analytics to inform decisions and measure results, she develops tailored strategies to position products and solutions, generate demand, enter new markets, and achieve targeted revenue growth. Partnering closely with business and sales heads, she assesses the critical marketing requirements and resources, navigates complex environments, building relationships at all levels of the organization and mobilizing teams to produce positive and lasting results.
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Recent Posts

Marketing Leadership for CEOs: An Executive Guide to Growth

Marketing Leadership for CEOs: An Executive Guide to Growth

Mon, May 4, 2026 | Posted by Michael Lang

 

Executive Takeaways

  • At a certain scale, Marketing stops being a support function and becomes the company's growth system.
  • Everyone has opinions about marketing, which means it rarely gets the disciplined oversight it actually requires.
  • The CEO is uniquely positioned to set clear intent and hold the function accountable.
  • As a connected system, Marketing drives alignment and focus.

This blog is part of Chief Outsiders’ Marketing Leadership for CEOs series, an ongoing examination of the critical dimensions of Marketing (the capital “M” is intentional, as you’ll see) that every CEO needs to understand.

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