Growth Insights for CEOs
Robin Liebowitz
Recent Posts

Stop Hosting Alignment Meetings and Start Building a Unified GTM Operating Model
| Executive Takeaways |
| You can't meeting your way out of a system design problem. |
Recent Posts

Forecasting the Best Impact on Your Marketing Dollars
Thu, Feb 8, 2024 — With the 2024 U.S. presidential election approaching, Americans are once again keenly interested in predicting outcomes. Techniques for forecasting election results using punch cards and early computers were developed in the late 1960s. Today, the use of AI has significantly improved our ability to predict election results and tabulate them accurately. Interestingly, the principles of forecasting elections and projecting the impact of marketing dollars in the business world share some similarities.