Robin Liebowitz

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A strategic business and marketing leader with post M&A integration experience, Robin launches and grows businesses in highly complex industries and markets. With a strong focus on applying analytics to inform decisions and measure results, she develops tailored strategies to position products and solutions, generate demand, enter new markets, and achieve targeted revenue growth. Partnering closely with business and sales heads, she assesses the critical marketing requirements and resources, navigates complex environments, building relationships at all levels of the organization and mobilizing teams to produce positive and lasting results.
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Recent Posts

Outsider Insights | The Backup Plan You Don't Have Is Already Costing You

Outsider Insights | The Backup Plan You Don't Have Is Already Costing You

Fri, Aug 21, 2026 | Posted by Dawn Werry

Executive Takeaways

  • Commercial team gaps happen for many reasons: someone leaves, someone is underperforming, or the business needs a capability the current team doesn’t have.
  • Mid-sized companies tend to run lean, which means there’s rarely a qualified backup ready to step into a critical role.
  • The real cost of that gap isn’t the empty seat. Priorities slow, teams lose direction, good people get frustrated, and commercial efforts stall.
  • Rushing a permanent hire isn’t always the answer. Fractional resources can keep the business moving while you make the right long-term decision.
  • The best time to decide how you’ll handle a critical commercial is before one opens.

Outsider Insights

Across Chief Outsiders, we talk to hundreds of CEOs every month. In this series, we explore the trends and challenges we’re hearing from these discussions – and what you can do if you’re facing the same issues in your business.

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