Growth Insights for CEOs
Robin Liebowitz
Recent Posts

The Gap Between AI Output and Real Marketing Leadership
Executive Takeaways
- AI can inform marketing strategy. It cannot own it, defend it, or answer for it when it fails.
- AI sounding right without the context to actually be right is the real risk.
- Trade-offs, risk calls, and accountability are executive work. AI can't take any of the three off your plate.
- Leadership owns the outcome, not the AI.
A lot of CEOs are starting to ask the same question, even if they don't always say it this directly: if AI can build a strategy deck, suggest a campaign, analyze competitors, and hand back polished recommendations in seconds, why keep paying for a CMO?
Recent Posts

Forecasting the Best Impact on Your Marketing Dollars
Thu, Feb 8, 2024 — With the 2024 U.S. presidential election approaching, Americans are once again keenly interested in predicting outcomes. Techniques for forecasting election results using punch cards and early computers were developed in the late 1960s. Today, the use of AI has significantly improved our ability to predict election results and tabulate them accurately. Interestingly, the principles of forecasting elections and projecting the impact of marketing dollars in the business world share some similarities.