Growth Insights for CEOs
Robin Liebowitz
Recent Posts

Marketing Leadership for CEOs: An Executive Guide to Growth
Executive Takeaways
- At a certain scale, Marketing stops being a support function and becomes the company's growth system.
- Everyone has opinions about marketing, which means it rarely gets the disciplined oversight it actually requires.
- The CEO is uniquely positioned to set clear intent and hold the function accountable.
- As a connected system, Marketing drives alignment and focus.
This blog is part of Chief Outsiders’ Marketing Leadership for CEOs series, an ongoing examination of the critical dimensions of Marketing (the capital “M” is intentional, as you’ll see) that every CEO needs to understand.
Recent Posts

Forecasting the Best Impact on Your Marketing Dollars
Thu, Feb 8, 2024 — With the 2024 U.S. presidential election approaching, Americans are once again keenly interested in predicting outcomes. Techniques for forecasting election results using punch cards and early computers were developed in the late 1960s. Today, the use of AI has significantly improved our ability to predict election results and tabulate them accurately. Interestingly, the principles of forecasting elections and projecting the impact of marketing dollars in the business world share some similarities.