Growth Insights for CEOs
Rob Talbot
Recent Posts

What Is Marketing, Really? Why Founders and CEOs Must Lead the Most Misunderstood Function in the Business
Executive Takeaways
- Marketing is a core enterprise capability, not a support function, and deserves the same CEO-level engagement as Finance and Operations.
- Without a unifying system, individually reasonable decisions accumulate into random acts of marketing.
- Modern tools make execution faster, but they don't create strategic clarity, so the gap between activity and alignment keeps widening.
- CEOs can't delegate marketing entirely. Leading it means ensuring insight, strategy, and execution stay connected.
This blog is part of Chief Outsiders’ Marketing Leadership for CEOs series, an ongoing examination of the critical dimensions of Marketing (the capital “M” is intentional, as you’ll see) that every CEO needs to understand.
Recent Posts

The Top 5 Digital Marketing Trends to Leverage in 2019
Tue, Dec 11, 2018 — As you get your staff and business operations ready for 2019, it’s also critically important to consider your marketing plan. Since your customers expect to easily find and enjoy the products and services they need and desire, you’ll need to invest in more customization and ease of use than ever. By sharing my annual “What’s Hot” list with your marketing department now, they can begin prepping for the changes and alterations they need to make to better reach your target audience and enjoy a full year of success. Let’s get started by diving into the top five trends you need to know: