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Rob Talbot
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Recent Posts
Execution Without Measurement Is Just Motion
A busy sales team isn't the same thing as a healthy revenue engine. That distinction can be difficult to see because activity is highly visible. Salespeople are making calls and meeting prospects. Marketing has campaigns in the market. Operations is moving quickly. Everyone's calendar is full.
There's clearly execution happening. But is that execution producing the right return? That's a different question.
The Top 5 Digital Marketing Trends to Leverage in 2019
Tue, Dec 11, 2018 — As you get your staff and business operations ready for 2019, it’s also critically important to consider your marketing plan. Since your customers expect to easily find and enjoy the products and services they need and desire, you’ll need to invest in more customization and ease of use than ever. By sharing my annual “What’s Hot” list with your marketing department now, they can begin prepping for the changes and alterations they need to make to better reach your target audience and enjoy a full year of success. Let’s get started by diving into the top five trends you need to know: