Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Per Ohstrom

A global B2B marketing and sales driver, Per brings 20+ years of senior level marketing experience in $1-2 billion blue chip industrial companies. A servant leader, he delegates and empowers without losing focus on results. With a track record in manufacturing, construction equipment, equipment rental, MRO supplies, supply chain, specialty chemicals and other industries, he is a people-centered leader, an effective communicator and builder of cross-functional teams. A strong team player and creative problem solver, Per deals comfortably with ambiguity and is effective in matrix organizations.

Should I Hire a Fractional CMO?

Fri, May 8, 2026 | Posted by Vickie Sherman

Executive Takeaways

A full-time CMO can cost $1M in year one — before the first campaign ships.
Full-time CMOs optimize for tenure. Fractional CMOs optimize for outcomes.
Fractional CMOs bring cross-industry pattern recognition that deepens with every engagement.
Fractional leadership wins in specific, definable contexts. The next article maps exactly when.

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