Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Per Ohstrom

A global B2B marketing and sales driver, Per brings 20+ years of senior level marketing experience in $1-2 billion blue chip industrial companies. A servant leader, he delegates and empowers without losing focus on results. With a track record in manufacturing, construction equipment, equipment rental, MRO supplies, supply chain, specialty chemicals and other industries, he is a people-centered leader, an effective communicator and builder of cross-functional teams. A strong team player and creative problem solver, Per deals comfortably with ambiguity and is effective in matrix organizations.

The CEO's Role as Champion of the Unified GTM Operating Model

Tue, May 26, 2026 | Posted by The Chief Outsider

Executive Takeaways

The CEO must be the architect and champion of the GTM model — not its operator.
Only the CEO has the cross-functional authority to make a unified GTM model stick.
If the model only works when you're in the room, it's not a system.
When it's working, your calendar proves it.

Read More

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