Mike Rosenberg

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A strategic digital marketing and customer acquisition leader, Michael helps B2B and B2C companies drive successful digital transformations and improve and upgrade existing digital efforts. He helps drive sales and profitable revenue growth with extensive online advertising, digital marketing, strategy, sales and business development expertise. With a leadership track record of growing companies as CMO, COO, and CRO, he applies his direct response, product development, sales leadership and branding expertise to quickly develop new revenue sources while building effective teams. A veteran of start-ups and Fortune 500 companies like Procter & Gamble, HJ Heinz, AOL and Bain & Co, he brings big company expertise to bear on mid-market growth challenges.
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Recent Posts

The Contrarian Brand Play: Why Right Now Is the Best Time to Invest in Brand

The Contrarian Brand Play: Why Right Now Is the Best Time to Invest in Brand

Fri, Sep 18, 2026 | Posted by Doug Bell

 

Executive Takeaways

  • Most companies are cutting brand spend to fund rising paid acquisition costs. That is the wrong response.
  • Brand awareness now drives AI citations, and AI citations drive Day One shortlist inclusion.
  • Google's redesign of Search makes brand recognition more important; AI systems favor brands users already know.
  • The companies investing in brand while competitors pull back are building advantages at lower cost.

Part 4 of our four-part series on the evolving AI search landscape and what B2B leaders need to know to stay competitive.

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