Mike Rosenberg

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A strategic digital marketing and customer acquisition leader, Michael helps B2B and B2C companies drive successful digital transformations and improve and upgrade existing digital efforts. He helps drive sales and profitable revenue growth with extensive online advertising, digital marketing, strategy, sales and business development expertise. With a leadership track record of growing companies as CMO, COO, and CRO, he applies his direct response, product development, sales leadership and branding expertise to quickly develop new revenue sources while building effective teams. A veteran of start-ups and Fortune 500 companies like Procter & Gamble, HJ Heinz, AOL and Bain & Co, he brings big company expertise to bear on mid-market growth challenges.
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Recent Posts

What Is Marketing, Really? Why Founders and CEOs Must Lead the Most Misunderstood Function in the Business

What Is Marketing, Really? Why Founders and CEOs Must Lead the Most Misunderstood Function in the Business

Thu, Jul 9, 2026 | Posted by Michael Lang

 

Executive Takeaways

  • Marketing is a core enterprise capability, not a support function, and deserves the same CEO-level engagement as Finance and Operations.
  • Without a unifying system, individually reasonable decisions accumulate into random acts of marketing.
  • Modern tools make execution faster, but they don't create strategic clarity, so the gap between activity and alignment keeps widening.
  • CEOs can't delegate marketing entirely. Leading it means ensuring insight, strategy, and execution stay connected.

This blog is part of Chief Outsiders’ Marketing Leadership for CEOs series, an ongoing examination of the critical dimensions of Marketing (the capital “M” is intentional, as you’ll see) that every CEO needs to understand.

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