Mike Rosenberg

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A strategic digital marketing and customer acquisition leader, Michael helps B2B and B2C companies drive successful digital transformations and improve and upgrade existing digital efforts. He helps drive sales and profitable revenue growth with extensive online advertising, digital marketing, strategy, sales and business development expertise. With a leadership track record of growing companies as CMO, COO, and CRO, he applies his direct response, product development, sales leadership and branding expertise to quickly develop new revenue sources while building effective teams. A veteran of start-ups and Fortune 500 companies like Procter & Gamble, HJ Heinz, AOL and Bain & Co, he brings big company expertise to bear on mid-market growth challenges.
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Recent Posts

When Customer Value Becomes the Growth Engine

When Customer Value Becomes the Growth Engine

Sun, Sep 13, 2026 | Posted by Ron Greenberg

 

Executive Takeaways

  • Differentiated value, not better targeting, moves the accounts that matter most.
  • Insight is understanding what a customer's situation means for their business, not just knowing it.
  • Shift from capability-led messaging to outcome-specific conversations, then prove the impact.
  • Rigorous ABM works because it forces real customer understanding and demonstrated results.

This blog is part of Chief Outsiders’ New Growth Imperative series, designed to help CEOs and leadership teams engage executive decision-makers at targeted strategic accounts by turning deep insights into compelling customer value.

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