Mike Rosenberg

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A strategic digital marketing and customer acquisition leader, Michael helps B2B and B2C companies drive successful digital transformations and improve and upgrade existing digital efforts. He helps drive sales and profitable revenue growth with extensive online advertising, digital marketing, strategy, sales and business development expertise. With a leadership track record of growing companies as CMO, COO, and CRO, he applies his direct response, product development, sales leadership and branding expertise to quickly develop new revenue sources while building effective teams. A veteran of start-ups and Fortune 500 companies like Procter & Gamble, HJ Heinz, AOL and Bain & Co, he brings big company expertise to bear on mid-market growth challenges.
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Recent Posts

CPG Industry: Is Now the Time to Start Strategizing a Price Increase?

CPG Industry: Is Now the Time to Start Strategizing a Price Increase?

Fri, Apr 3, 2026 | Posted by Evan Eckman

The short answer is yes, and the operators who begin planning now will be the ones who stay in control of their margins. This isn't alarmism. It's a clear look at the cost-structure reality taking shape while much of the industry is still operating with a 2021–2022 mindset.

Executive Takeaways

  • Start planning a price increase now, not when you need one. Waiting until margin pressure forces your hand means you've already lost leverage.
  • Energy and input costs are structurally elevated and not going back down. Brands still operating with a 2021–2022 mindset are walking into margin compression.
  • Renovation and innovation are what make price increases stick. Pairing a price move with product news gives retailers a reason to support it and consumers a reason to stay.

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