Mike Rosenberg

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A strategic digital marketing and customer acquisition leader, Michael helps B2B and B2C companies drive successful digital transformations and improve and upgrade existing digital efforts. He helps drive sales and profitable revenue growth with extensive online advertising, digital marketing, strategy, sales and business development expertise. With a leadership track record of growing companies as CMO, COO, and CRO, he applies his direct response, product development, sales leadership and branding expertise to quickly develop new revenue sources while building effective teams. A veteran of start-ups and Fortune 500 companies like Procter & Gamble, HJ Heinz, AOL and Bain & Co, he brings big company expertise to bear on mid-market growth challenges.
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Recent Posts

Your Buyers Have Already Shortlisted You—Or They Haven't

Your Buyers Have Already Shortlisted You—Or They Haven't

Wed, Sep 2, 2026 | Posted by Sabrina Donley

 

Executive Takeaways

  • 95% of B2B buyers purchase from the vendors on their initial shortlist, formed before any formal buying process begins.
  • That shortlist is increasingly built inside AI platforms your analytics can't see.
  • AI referral traffic is roughly 1% of total website traffic, yet 15% or more of conversions appear to originate from AI-influenced research, a gap standard attribution misses entirely.
  • If you're not on the Day One list, spend alone won't fix it.

Part 3 of our four-part series on the evolving AI search landscape and what B2B leaders need to know to stay competitive.

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