Mike Rosenberg

Picture of Mike Rosenberg
A strategic digital marketing and customer acquisition leader, Michael helps B2B and B2C companies drive successful digital transformations and improve and upgrade existing digital efforts. He helps drive sales and profitable revenue growth with extensive online advertising, digital marketing, strategy, sales and business development expertise. With a leadership track record of growing companies as CMO, COO, and CRO, he applies his direct response, product development, sales leadership and branding expertise to quickly develop new revenue sources while building effective teams. A veteran of start-ups and Fortune 500 companies like Procter & Gamble, HJ Heinz, AOL and Bain & Co, he brings big company expertise to bear on mid-market growth challenges.
Find me on:

Recent Posts

Outsider Insights | You Built Something Different. Your Messaging Made It Sound the Same.

Outsider Insights | You Built Something Different. Your Messaging Made It Sound the Same.

Tue, Oct 27, 2026 | Posted by Dawn Werry

Executive Takeaways

  • Real differentiation often goes unsaid because messaging leads with inputs, not the outcome buyers pay for.
  • When the story changes by segment, buyers have no throughline and compare you on price.
  • Buyers won’t work out your advantage on their own, so the message has to state it.
  • Quick test: remove your logo and see whether a buyer could still tell it’s you.

Outsider Insights

Across Chief Outsiders, we talk to hundreds of CEOs every month. In this series, we explore the trends and challenges we’re hearing from these discussions – and what you can do if you’re facing the same issues in your business.

Read More