Mike Rosenberg

Picture of Mike Rosenberg
A strategic digital marketing and customer acquisition leader, Michael helps B2B and B2C companies drive successful digital transformations and improve and upgrade existing digital efforts. He helps drive sales and profitable revenue growth with extensive online advertising, digital marketing, strategy, sales and business development expertise. With a leadership track record of growing companies as CMO, COO, and CRO, he applies his direct response, product development, sales leadership and branding expertise to quickly develop new revenue sources while building effective teams. A veteran of start-ups and Fortune 500 companies like Procter & Gamble, HJ Heinz, AOL and Bain & Co, he brings big company expertise to bear on mid-market growth challenges.
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Recent Posts

Should I Hire a Fractional CMO?

Should I Hire a Fractional CMO?

Fri, May 8, 2026 | Posted by Vickie Sherman

 

Executive Takeaways

  • A full-time CMO can cost $1M in year one — before the first campaign ships.
  • Full-time CMOs optimize for tenure. Fractional CMOs optimize for outcomes.
  • Fractional CMOs bring cross-industry pattern recognition that deepens with every engagement.
  • Fractional leadership wins in specific, definable contexts. The next article maps exactly when.

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