Michael Morrison

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As a strategic partner in the development of business strategy, branding, new products, client loyalty, and improved customer experience, Michael works at the enterprise and business unit level to build authentic, compelling brands and drive revenue growth. As a former company president with a history of P&L ownership, he brings a holistic approach to collaborating with sales, legal and compliance, and key stakeholders to deliver solutions that meet the needs of a diverse clientele and their unique audiences. In addition, Michael’s inside-out branding work has been recognized for its impact on employee engagement and operating performance.
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Recent Posts

GEO – What it is and Why You Should Understand It

GEO – What it is and Why You Should Understand It

Fri, Jan 9, 2026 | Posted by Carol Eversen

Part 2 of our four-part series exploring how AI search is transforming visibility, SEO, and digital strategy - and what CEOs need to do now to stay competitive.

Executive Takeaways
 GEO is about optimizing for answers within AI search engines.
Ranking well doesn’t guarantee visibility anymore – AI citations are needed too.
Offsite reputation and mentions are just as critical as on-page SEO.

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