Michael Morrison

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As a strategic partner in the development of business strategy, branding, new products, client loyalty, and improved customer experience, Michael works at the enterprise and business unit level to build authentic, compelling brands and drive revenue growth. As a former company president with a history of P&L ownership, he brings a holistic approach to collaborating with sales, legal and compliance, and key stakeholders to deliver solutions that meet the needs of a diverse clientele and their unique audiences. In addition, Michael’s inside-out branding work has been recognized for its impact on employee engagement and operating performance.
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Recent Posts

Is Your Contracting Business Growing on Purpose, or on Luck?

Is Your Contracting Business Growing on Purpose, or on Luck?

Fri, Oct 30, 2026 | Posted by Per Ohstrom

Most successful subs know their operations cold. You know your backlog, which jobs are on schedule, where labor is tight, and which estimates are due this week.
Most of you also don’t have a sales department. Business development belongs to the owner and the project managers who are already running projects, so growth work happens in whatever time is left over.

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