Michael Morrison

Picture of Michael Morrison
As a strategic partner in the development of business strategy, branding, new products, client loyalty, and improved customer experience, Michael works at the enterprise and business unit level to build authentic, compelling brands and drive revenue growth. As a former company president with a history of P&L ownership, he brings a holistic approach to collaborating with sales, legal and compliance, and key stakeholders to deliver solutions that meet the needs of a diverse clientele and their unique audiences. In addition, Michael’s inside-out branding work has been recognized for its impact on employee engagement and operating performance.
Find me on:

Recent Posts

What Is Marketing, Really? Why Founders and CEOs Must Lead the Most Misunderstood Function in the Business

What Is Marketing, Really? Why Founders and CEOs Must Lead the Most Misunderstood Function in the Business

Thu, Jul 9, 2026 | Posted by Michael Lang

 

Executive Takeaways

  • Marketing is a core enterprise capability, not a support function, and deserves the same CEO-level engagement as Finance and Operations.
  • Without a unifying system, individually reasonable decisions accumulate into random acts of marketing.
  • Modern tools make execution faster, but they don't create strategic clarity, so the gap between activity and alignment keeps widening.
  • CEOs can't delegate marketing entirely. Leading it means ensuring insight, strategy, and execution stay connected.

This blog is part of Chief Outsiders’ Marketing Leadership for CEOs series, an ongoing examination of the critical dimensions of Marketing (the capital “M” is intentional, as you’ll see) that every CEO needs to understand.

Read More