Mark Kirschner

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With a substantial background in AI, SaaS, e-commerce tech, marketing tech, and ad tech, Mark drives topline growth, scale, and product differentiation through integrated marketing programs, analytics, and holistic go-to-market strategies. A strategist with an entrepreneurial mindset, he transforms brands and businesses and is known for unlocking breakthroughs to growth. He has a particular specialty in making complex offerings compelling, launching new products and brands, strategically positioning products, creating awareness, influencing customer decision-making, improving ROI and customer experience, driving technology adoption, and facilitating sales enablement.
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Recent Posts

Beyond the Buzzwords: How CEOs Can Build a Truly Resilient Business

Beyond the Buzzwords: How CEOs Can Build a Truly Resilient Business

Wed, Oct 22, 2025 | Posted by Paul Sparrow

In every keynote, article, and boardroom conversation, “resilience” gets tossed around as the Holy Grail of leadership virtue. But resilience is more than just surviving economic turbulence—it’s about turning disruption into a competitive edge.

Too many CEOs treat resilience as a slogan rather than a strategy. Real resilience is built in advance, not claimed during a downturn. It starts with clarity regarding where you are in the economic cycle, where you’re headed, and how to align your people and resources accordingly.

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