Mark Kirschner

Picture of Mark Kirschner
With a substantial background in AI, SaaS, e-commerce tech, marketing tech, and ad tech, Mark drives topline growth, scale, and product differentiation through integrated marketing programs, analytics, and holistic go-to-market strategies. A strategist with an entrepreneurial mindset, he transforms brands and businesses and is known for unlocking breakthroughs to growth. He has a particular specialty in making complex offerings compelling, launching new products and brands, strategically positioning products, creating awareness, influencing customer decision-making, improving ROI and customer experience, driving technology adoption, and facilitating sales enablement.
Find me on:

Recent Posts

The Evolution of B2B Selling: Focus on Helping Customers Buy

The Evolution of B2B Selling: Focus on Helping Customers Buy

Thu, Jan 15, 2026 | Posted by Neil Isford

Many B2B companies are experiencing longer sales cycles, declining win rates, and increasingly unreliable forecasts—not because their sales teams are ineffective, but because their customers are struggling to buy.

Executive Takeaways

B2B buyers face overwhelming complexity, not a lack of information.

 Long sales cycles and no-decisions often reflect buyer indecision, not sales failure.

Winning sellers focus on boosting buyer confidence, not pitching products.

Helping customers buy is now the key to competitive differentiation.

Read More