Growth Insights for CEOs
Advice for CEOs on Growth and Scaling
Marc Umscheid
Marc is a results-oriented marketing, sales and operations executive with a proven track record of building and executing strategic, profitable growth programs. He has a unique ability to turn complex issues into simple solutions, commercialize innovative solutions in stagnant markets and partner across all business levels, functions and partners to drive value. Marc’s track record includes offering safe and effective alternatives to traditional healthcare products, launching natural-based cleaning and healthcare solutions, rebranding environmentally challenged brands and implementing growth plans that over-deliver objectives.
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Turning Customer Insight into Customer Value
Fri, Sep 25, 2026 | Posted by Ron Greenberg
Executive Takeaways
- Your next major deal may begin with a customer problem you have yet to uncover.
- Deep customer insight can open doors to executives—and accounts—competitors already serve.
- The greatest opportunities emerge when insight meets distinctive expertise and solutions.
- Turning these opportunities into growth requires building organizational capability.
This blog is part of Chief Outsiders’ New Growth Imperative series, designed to help CEOs and leadership teams engage executive decision-makers at targeted strategic accounts by turning deep insights into compelling customer value.
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