Marc Umscheid

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Marc is a results-oriented marketing, sales and operations executive with a proven track record of building and executing strategic, profitable growth programs. He has a unique ability to turn complex issues into simple solutions, commercialize innovative solutions in stagnant markets and partner across all business levels, functions and partners to drive value. Marc’s track record includes offering safe and effective alternatives to traditional healthcare products, launching natural-based cleaning and healthcare solutions, rebranding environmentally challenged brands and implementing growth plans that over-deliver objectives.
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Recent Posts

What Is Marketing, Really? Why Founders and CEOs Must Lead the Most Misunderstood Function in the Business

What Is Marketing, Really? Why Founders and CEOs Must Lead the Most Misunderstood Function in the Business

Thu, Jul 9, 2026 | Posted by Michael Lang

 

Executive Takeaways

  • Marketing is a core enterprise capability, not a support function, and deserves the same CEO-level engagement as Finance and Operations.
  • Without a unifying system, individually reasonable decisions accumulate into random acts of marketing.
  • Modern tools make execution faster, but they don't create strategic clarity, so the gap between activity and alignment keeps widening.
  • CEOs can't delegate marketing entirely. Leading it means ensuring insight, strategy, and execution stay connected.

This blog is part of Chief Outsiders’ Marketing Leadership for CEOs series, an ongoing examination of the critical dimensions of Marketing (the capital “M” is intentional, as you’ll see) that every CEO needs to understand.

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