Marc Umscheid

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Marc is a results-oriented marketing, sales and operations executive with a proven track record of building and executing strategic, profitable growth programs. He has a unique ability to turn complex issues into simple solutions, commercialize innovative solutions in stagnant markets and partner across all business levels, functions and partners to drive value. Marc’s track record includes offering safe and effective alternatives to traditional healthcare products, launching natural-based cleaning and healthcare solutions, rebranding environmentally challenged brands and implementing growth plans that over-deliver objectives.
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Recent Posts

Vistage Chairs: The Most Dangerous Sales Answer a CEO Can Accept: “We Lost on Price”

Vistage Chairs: The Most Dangerous Sales Answer a CEO Can Accept: “We Lost on Price”

Tue, Oct 13, 2026 | Posted by Karen Hayward

Executive Takeaways

  • When a buyer says “too expensive,” research shows price is rarely the real reason, especially as deal size grows.
  • Your CRM loss-reason field reflects your sales team’s view of the decision, not the buyer’s.
  • “Price” is often a stand-in for unclear value, implementation risk, or low confidence in the outcome.
  • A few points of win-rate improvement can unlock real revenue from the pipeline you already have.

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