Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Marc Umscheid

Marc is a results-oriented marketing, sales and operations executive with a proven track record of building and executing strategic, profitable growth programs. He has a unique ability to turn complex issues into simple solutions, commercialize innovative solutions in stagnant markets and partner across all business levels, functions and partners to drive value. Marc’s track record includes offering safe and effective alternatives to traditional healthcare products, launching natural-based cleaning and healthcare solutions, rebranding environmentally challenged brands and implementing growth plans that over-deliver objectives.

GEO – What it is and Why You Should Understand It

Fri, Jan 9, 2026 | Posted by Carol Eversen

Part 2 of our four-part series exploring how AI search is transforming visibility, SEO, and digital strategy - and what CEOs need to do now to stay competitive.

Executive Takeaways

GEO is about optimizing for answers within AI search engines.
Ranking well doesn’t guarantee visibility anymore – AI citations are needed too.
Offsite reputation and mentions are just as critical as on-page SEO.

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Part 3: How Does Employee Engagement Win the Growth Game?

Thu, Feb 20, 2020 — Assessing the Health of Your Culture Co-Authored by Marc Umscheid, CMO, Chief Outsiders and Kristin Anderson, Partner, LeadQuest Consulting In our first two blogs (Part one and Part two) on the subject of corporate culture, we have been making the case for the importance of a serious, top-down effort to ensure your company is united around a single vision -- and that your corporate culture is working for you, not against you. We’ve seen how such a CEO-led commitment can lead to riches beyond your wildest dreams (or, at least, measurably better performance), and we’ve heard directly from one CEO who grappled with the effects of a toxic culture before his personal involvement – and a committed effort -- restored balance across his organization.

Part 2: How Does Employee Engagement Win the Growth Game?

Wed, Dec 11, 2019 — Shaping a High Performing Culture is a Top-Down Commitment Co-Authored by Marc Umscheid, CMO, Chief Outsiders and Kristin Anderson, Partner, LeadQuest Consulting In our previous blog, we established the importance of corporate culture in the paradigm of business success. Commit to it, and reap myriad rewards, including better hires, more efficient business practices – and more revenue. But, allow your culture to become toxic, and you place more at risk than just caustic commentary at the water cooler. Like any living, breathing organism, toxicity can infect the corporate ecosystem as well – and the responsibility to ensure a healthy, positive environment starts at the top!

How Does Employee Engagement Win the Growth Game? Look to Your Company’s Culture

Tue, Oct 29, 2019 — This is the first in a series of four blogs on the role of company culture as a function of your overall business strategy. Co-Authored by Marc Umscheid, CMO, Chief Outsiders and Kristin Anderson, Partner, LeadQuest Consulting What do you know about your company’s culture? And, more importantly, how it can impact the success—or failure—of your growth initiatives? Companies that do a great job of instilling culture as a way of engaging teams are 21 percent more profitable than their counterparts, according to a 2016 study by Deloitte Consulting. A thriving culture is key to growth because of its tie to profitability and recruiting top employees. With that in mind, it is surprising that only one in four C-suite executives understand their company’s culture – and appreciate its link to performance.

Growth Insights for CEOs