Kim Chau

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A trusted leader with over 15 years in B2B technology marketing, Kim leads, recruits, develops, and manages global end-to-end marketing organizations to enable sales and grow business across industries. With proven expertise in scaling complex technology and cloud-centric solutions, she excels in brand management, AR/PR comms, digital/social/web, demand generation, GTM, product marketing, events and account-based marketing, MarTech, partner/alliance ecosystem programs, BDR, sales enablement, and performance analytics.
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Recent Posts

Vistage Chairs: Is Your Member’s Marketing Really Working? Ask These 5 Questions.

Vistage Chairs: Is Your Member’s Marketing Really Working? Ask These 5 Questions.

Tue, Aug 11, 2026 | Posted by Karen Hayward

Executive Takeaways

  • Most CEOs challenge every capital investment but can't say with confidence whether their marketing is working.
  • More leads isn't better marketing. Better customers are.
  • If sales and marketing are blaming each other, the CEO hasn't asked the right question.
  • The real measure isn't what marketing produced. It's what it changed about the future economics of the business.

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