Kim Chau

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A trusted leader with over 15 years in B2B technology marketing, Kim leads, recruits, develops, and manages global end-to-end marketing organizations to enable sales and grow business across industries. With proven expertise in scaling complex technology and cloud-centric solutions, she excels in brand management, AR/PR comms, digital/social/web, demand generation, GTM, product marketing, events and account-based marketing, MarTech, partner/alliance ecosystem programs, BDR, sales enablement, and performance analytics.
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Recent Posts

The CEO's Role as Champion of the Unified GTM Operating Model

The CEO's Role as Champion of the Unified GTM Operating Model

Tue, May 26, 2026 | Posted by The Chief Outsider

Executive Takeaways

The CEO must be the architect and champion of the GTM model — not its operator.
 Only the CEO has the cross-functional authority to make a unified GTM model stick.
 If the model only works when you're in the room, it's not a system.
 When it's working, your calendar proves it.

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