Kim Chau

Picture of Kim Chau
A trusted leader with over 15 years in B2B technology marketing, Kim leads, recruits, develops, and manages global end-to-end marketing organizations to enable sales and grow business across industries. With proven expertise in scaling complex technology and cloud-centric solutions, she excels in brand management, AR/PR comms, digital/social/web, demand generation, GTM, product marketing, events and account-based marketing, MarTech, partner/alliance ecosystem programs, BDR, sales enablement, and performance analytics.
Find me on:

Recent Posts

GEO – What it is and Why You Should Understand It

GEO – What it is and Why You Should Understand It

Fri, Jan 9, 2026 | Posted by Carol Eversen

Part 2 of our four-part series exploring how AI search is transforming visibility, SEO, and digital strategy - and what CEOs need to do now to stay competitive.

Executive Takeaways
 GEO is about optimizing for answers within AI search engines.
Ranking well doesn’t guarantee visibility anymore – AI citations are needed too.
Offsite reputation and mentions are just as critical as on-page SEO.

Read More