Kim Chau

Picture of Kim Chau
A trusted leader with over 15 years in B2B technology marketing, Kim leads, recruits, develops, and manages global end-to-end marketing organizations to enable sales and grow business across industries. With proven expertise in scaling complex technology and cloud-centric solutions, she excels in brand management, AR/PR comms, digital/social/web, demand generation, GTM, product marketing, events and account-based marketing, MarTech, partner/alliance ecosystem programs, BDR, sales enablement, and performance analytics.
Find me on:

Recent Posts

When Customer Value Becomes the Growth Engine

When Customer Value Becomes the Growth Engine

Sun, Sep 13, 2026 | Posted by Ron Greenberg

 

Executive Takeaways

  • Differentiated value, not better targeting, moves the accounts that matter most.
  • Insight is understanding what a customer's situation means for their business, not just knowing it.
  • Shift from capability-led messaging to outcome-specific conversations, then prove the impact.
  • Rigorous ABM works because it forces real customer understanding and demonstrated results.

This blog is part of Chief Outsiders’ New Growth Imperative series, designed to help CEOs and leadership teams engage executive decision-makers at targeted strategic accounts by turning deep insights into compelling customer value.

Read More