Kim Chau

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A trusted leader with over 15 years in B2B technology marketing, Kim leads, recruits, develops, and manages global end-to-end marketing organizations to enable sales and grow business across industries. With proven expertise in scaling complex technology and cloud-centric solutions, she excels in brand management, AR/PR comms, digital/social/web, demand generation, GTM, product marketing, events and account-based marketing, MarTech, partner/alliance ecosystem programs, BDR, sales enablement, and performance analytics.
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Recent Posts

How to Engage Hard-to-Reach CXOs: The New Growth Playbook

How to Engage Hard-to-Reach CXOs: The New Growth Playbook

Sun, Oct 25, 2026 | Posted by Ron Greenberg

 

Executive Takeaways

  • Hard-to-reach CXOs engage when you provide insights connected to the business outcomes they own.
  • Developing meaningful insights takes extra effort, synthesizing data, research, and discussions—to identify where new value can be created.
  • The insights that matter explain what is changing and why—and where new value or growth can be created.
  • Building these capabilities results in a more repeatable path toward achieving executive engagement, lasting relationships, and growth.

This blog is part of Chief Outsiders’ New Growth Imperative series, designed to help CEOs and leadership teams engage executive decision-makers at targeted strategic accounts by turning deep insights into compelling customer value.

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