Kim Chau

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A trusted leader with over 15 years in B2B technology marketing, Kim leads, recruits, develops, and manages global end-to-end marketing organizations to enable sales and grow business across industries. With proven expertise in scaling complex technology and cloud-centric solutions, she excels in brand management, AR/PR comms, digital/social/web, demand generation, GTM, product marketing, events and account-based marketing, MarTech, partner/alliance ecosystem programs, BDR, sales enablement, and performance analytics.
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Recent Posts

Marketing Leadership for CEOs: An Executive Guide to Growth

Marketing Leadership for CEOs: An Executive Guide to Growth

Mon, May 4, 2026 | Posted by Michael Lang

 

Executive Takeaways

  • At a certain scale, Marketing stops being a support function and becomes the company's growth system.
  • Everyone has opinions about marketing, which means it rarely gets the disciplined oversight it actually requires.
  • The CEO is uniquely positioned to set clear intent and hold the function accountable.
  • As a connected system, Marketing drives alignment and focus.

This blog is part of Chief Outsiders’ Marketing Leadership for CEOs series, an ongoing examination of the critical dimensions of Marketing (the capital “M” is intentional, as you’ll see) that every CEO needs to understand.

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