Kim Chau

Picture of Kim Chau
A trusted leader with over 15 years in B2B technology marketing, Kim leads, recruits, develops, and manages global end-to-end marketing organizations to enable sales and grow business across industries. With proven expertise in scaling complex technology and cloud-centric solutions, she excels in brand management, AR/PR comms, digital/social/web, demand generation, GTM, product marketing, events and account-based marketing, MarTech, partner/alliance ecosystem programs, BDR, sales enablement, and performance analytics.
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Recent Posts

Vistage Chairs: The Most Dangerous Sales Answer a CEO Can Accept: “We Lost on Price”

Vistage Chairs: The Most Dangerous Sales Answer a CEO Can Accept: “We Lost on Price”

Tue, Oct 13, 2026 | Posted by Karen Hayward

Executive Takeaways

  • When a buyer says “too expensive,” research shows price is rarely the real reason, especially as deal size grows.
  • Your CRM loss-reason field reflects your sales team’s view of the decision, not the buyer’s.
  • “Price” is often a stand-in for unclear value, implementation risk, or low confidence in the outcome.
  • A few points of win-rate improvement can unlock real revenue from the pipeline you already have.

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