Jyotsna Makkar

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Jyotsna (Jo) Makkar is a seasoned marketing leader who builds high-impact brands and scalable growth engines that accelerate revenue and market leadership. With a unique ability to blend brand storytelling, data-driven demand generation, and customer-centric innovation, she drives sustained business growth—whether scaling SaaS businesses, revitalizing consumer brands, or leading marketing transformation in global enterprises. Jo specializes in turning Marketing into a predictable revenue driver, crafting sharp value propositions, and designing seamless customer experiences that fuel engagement, conversion, and long-term loyalty. She is known for simplifying complexity, aligning cross-functional teams, and unlocking new growth opportunities in fiercely competitive markets.
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The Revenue-Ready Marketing Playbook, Part 2: In a Noisy Market, Make Clarity Your Competitive Edge

The Revenue-Ready Marketing Playbook, Part 2: In a Noisy Market, Make Clarity Your Competitive Edge

Tue, Apr 22, 2025 | Posted by Jyotsna Makkar

This is Part 2 of the Revenue-Ready Marketing Playbook, a 4-part series for mid-market CEOs who want marketing to move the needle.

A CEO once said to me, “We know our product delivers real value. Our customers are happy. But when we show up in the market, it feels like we’re saying the same thing as everyone else.”

That stuck with me, not just because it was honest, but because it’s common. In crowded markets, sounding the same is the fastest way to become invisible. Buyers tune out. Sales cycles drag. Margins shrink. And despite how strong your actual offering is, you keep getting boxed in as “just another option.”

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