.png?width=1500&height=398&name=CO_Corporate%20Logo%202021_4C_HOR_FNL-1%20(1).png)
Joe Grace
/CMO-Joe-Grace.jpg?width=320&name=CMO-Joe-Grace.jpg)
Recent Posts
When the Numbers Still Look Fine, Look Harder
Revenue Can Be Late to Tell the Truth
Without a compass, course correction isn't really an adjustment. Too often, a company can drift while the scorecard still looks respectable.
But underneath the dashboard, buying behavior may already be changing. Customers take longer to decide. Procurement gets more involved. Good prospects ask harder questions. Deals that used to move cleanly now need another approval, discount, or proof point.
Early warning signs rarely show up with a siren attached.
The Solution to Mediocre Marketing? A CMO Leading Multiple Niche Agencies
Thu, Apr 26, 2012 — It sounds like a great idea to turn your business's entire multichannel marketing campaign over to a single large marketing agency, doesn't it? You simply tell the agency, "Here's our target market, this is our brand, here's how we would like to position ourselves. Now go create the content, buy the media and help us grow." And the agency promotes itself as a "full-service" provider capable of handling every detail of your marketing from soup to nuts. So why are the results so frequently lackluster?