.png?width=1500&height=398&name=CO_Corporate%20Logo%202021_4C_HOR_FNL-1%20(1).png)
Joe Grace
/CMO-Joe-Grace.jpg?width=320&name=CMO-Joe-Grace.jpg)
Recent Posts
The Cost of Waiting: Why “Doing Nothing” Is the Most Expensive Strategy
When markets shift, many CEOs adopt a dangerous mindset: Let’s wait and see. On the surface, it feels prudent, even safe. But hesitation quickly becomes the costliest default in leadership—a form of self-sabotage and an expensive compromise.
Economic shifts don’t pause until you’re ready. By the time you’re confident the upturn is real—or the downturn has arrived—it’s too late to act decisively. Competitors who moved first have already secured the best opportunities. And you’ll be left wishing you had not waited.
Attention CEOs: What is the Real ROI on Social Media?
Wed, May 24, 2017 — Let’s travel to an alternate universe for a moment – one in which your corporate accounting is being handled by a cashier from 7-11; in which your IT is being entrusted to your neighbor’s grandfather, who once re-wired a lamp; and one in which your sales is being handled by a guy wearing a trench coat at the top of the subway steps.
The Solution to Mediocre Marketing? A CMO Leading Multiple Niche Agencies
Thu, Apr 26, 2012 — It sounds like a great idea to turn your business's entire multichannel marketing campaign over to a single large marketing agency, doesn't it? You simply tell the agency, "Here's our target market, this is our brand, here's how we would like to position ourselves. Now go create the content, buy the media and help us grow." And the agency promotes itself as a "full-service" provider capable of handling every detail of your marketing from soup to nuts. So why are the results so frequently lackluster?