Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Joe Grace

With over 20 years experience building Health and Wellness businesses as a senior operating and marketing executive, Joe has pioneered the use multi-channel, direct marketing programs to grow healthcare businesses with the best possible ROIs. His experience includes eHealth, Pharmaceuticals, Health Insurance, OTC drugs, Skincare, Weight Loss Programs, Dietary Supplements and Personal Care Products. As Head of Online Marketing at WebMD, Joe was part of a turnaround team responsible for growing WebMD into the #1 destination for eHealth.

The AI Training Economy: The Human Expertise Behind the Agent Revolution

Wed, Apr 22, 2026 | Posted by Neil Isford

The challenge of training AI models on human expertise is not new.What is new is that three college dropouts just built a $10 billion business by productizing that exact problem at scale.

Executive Takeaways

The AI training economy is already here — and a $10 billion startup is proof.
You can't have capable AI agents without well-trained models. Human expertise isn't being replaced; it's being harvested.
Fast followers still have a window, but waiting another 18 months may mean competing on scale alone, not quality.
Most organizations are underestimating the speed of this workforce transformation. The time to build AI fluency is now.

Read More

Attention CEOs: What is the Real ROI on Social Media?

Wed, May 24, 2017 — Let’s travel to an alternate universe for a moment – one in which your corporate accounting is being handled by a cashier from 7-11; in which your IT is being entrusted to your neighbor’s grandfather, who once re-wired a lamp; and one in which your sales is being handled by a guy wearing a trench coat at the top of the subway steps.

The Solution to Mediocre Marketing? A CMO Leading Multiple Niche Agencies

Thu, Apr 26, 2012 — It sounds like a great idea to turn your business's entire multichannel marketing campaign over to a single large marketing agency, doesn't it? You simply tell the agency, "Here's our target market, this is our brand, here's how we would like to position ourselves. Now go create the content, buy the media and help us grow." And the agency promotes itself as a "full-service" provider capable of handling every detail of your marketing from soup to nuts. So why are the results so frequently lackluster?

Growth Insights for CEOs

Joe Grace

Recent Posts

The AI Training Economy: The Human Expertise Behind the Agent Revolution

Recent Posts

Attention CEOs: What is the Real ROI on Social Media?

The Solution to Mediocre Marketing? A CMO Leading Multiple Niche Agencies

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