Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Jason Dyer

An entrepreneurial leader with 20 years in global marketing roles, Jason creates and implements strategies and roadmaps that drive sales and build brand equity for blue-chip brands and start-ups. A scrappy broad-spectrum marketer, he brings a track record of success spanning global technology, consumer products, and SaaS. He applies decades of mobile technology knowhow to solve problems for companies facing disruption to accelerate the business, and force exit events. With M&A experience, he leads post-acquisition sales and marketing to grow mobile application marketplace rankings, ratings and sales.

Financial Resilience: ITR Economics’ 15-Year Forecast to Help You Through the 2030s

Thu, Nov 14, 2024 | Posted by Pete Hayes

The below article from ITR Economics, a valuable and trusted resource for Chief Outsiders, details steps you can take to prepare for the economic depression coming in the 2030s. If you aren't confident that your business can weather the downturn, it may be a good time to reach out to one of our Fractional Chief Marketing Officers and Chief Sales Officers. They can provide the agile, adaptable support required to quickly pivot marketing and sales strategies as economic conditions evolve.

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The Power of a Positioning Statement for Growth in Small and Mid-Sized Businesses

Tue, May 7, 2024 — Many small and mid-market businesses find themselves at a growth impasse, not due to a lack of opportunity but because of misalignment across various functional areas. As a fractional Chief Marketing Officer (CMO), my role often involves diagnosing these misalignments and charting a course for renewed growth. One of the most effective tools I recommend is creating and utilizing a clear positioning statement.

5 Essential Tools for Frustrated C-Level Executives

Wed, May 1, 2024 — Are you a C-level executive grappling with stagnant growth despite your best efforts and a talented marketing team? If so, you're not alone. Many businesses face this challenge, but the good news is that there are solutions. After over twenty years in the marketing industry, with the last two years as a fractional CMO, I’ve identified five essential elements that can reignite your growth engine.

ChatGPT is a Silver Bullet (oh, the irony)

Tue, Apr 18, 2023 — I’ve wanted to write about the fallacy of a silver bullet in business for some time. Defined as “a simple and seemingly magical solution to a complicated problem,” the silver bullet – as I’ve learned in my “grinding-it-out” years in business – simply doesn’t exist.

Growth Insights for CEOs