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Jack Bowen
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Recent Posts
GEO – What it is and Why You Should Understand It
Part 2 of our four-part series exploring how AI search is transforming visibility, SEO, and digital strategy - and what CEOs need to do now to stay competitive.
| Executive Takeaways |
| GEO is about optimizing for answers within AI search engines. Ranking well doesn’t guarantee visibility anymore – AI citations are needed too. Offsite reputation and mentions are just as critical as on-page SEO. |
Lead Conversion Lacking? Try Advancing Performance Marketing
Mon, Jan 24, 2022 — Though the past two years will be remembered by most for the impact that COVID had on our lives and livelihoods, most marketers will look back on this time as the era of the “Digital Lead Spigot.” Forced into quarantine at a moment’s notice and anxious to keep their products and services in the consciousness, most businesses – ready or not – twisted the valves on their digital taps and let information flow into and out of their organizations. In fact, one survey found that nearly two-thirds of companies felt forced into accelerating their digital transformation as a result of COVID-19.