Doug Bell

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A 20-year SaaS and technology veteran, Doug is adept at driving revenue growth across well-known brands and nimble startups. A gifted strategist, storyteller, and hands-on leader, he passionately unleashes the power of communities, brand advocacy, and the wrap-around marketing mixes that drive sustainable growth. Organizations looking for breakout growth while facing diminishing returns from their go-to-market approach seek Doug’s help.
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Outsider Insights | You Can't Measure AI ROI If You Can't Measure Marketing ROI

Outsider Insights | You Can't Measure AI ROI If You Can't Measure Marketing ROI

Tue, Apr 28, 2026 | Posted by Dawn Werry

Executive Takeaways

  • Most mid-market companies lack the measurement foundation to evaluate AI — or any marketing investment.
  • Hours saved, speed to market, and revenue realized are the three key AI ROI markers — baseline required.
  • AI amplifies what's working. If measurement is broken, AI won't fix it.
  • Real results start with a defined problem and a way to measure it — not the tool.

Outsider Insights

Across Chief Outsiders, we talk to hundreds of CEOs every month. In this series, we explore the trends and challenges we’re hearing from these discussions – and what you can do if you’re facing the same issues in your business.

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