Doug Bell

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A 20-year SaaS and technology veteran, Doug is adept at driving revenue growth across well-known brands and nimble startups. A gifted strategist, storyteller, and hands-on leader, he passionately unleashes the power of communities, brand advocacy, and the wrap-around marketing mixes that drive sustainable growth. Organizations looking for breakout growth while facing diminishing returns from their go-to-market approach seek Doug’s help.
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Recent Posts

The Evolution of B2B Selling: Focus on Helping Customers Buy

The Evolution of B2B Selling: Focus on Helping Customers Buy

Thu, Jan 15, 2026 | Posted by Neil Isford

Many B2B companies are experiencing longer sales cycles, declining win rates, and increasingly unreliable forecasts—not because their sales teams are ineffective, but because their customers are struggling to buy.

Executive Takeaways

B2B buyers face overwhelming complexity, not a lack of information.

 Long sales cycles and no-decisions often reflect buyer indecision, not sales failure.

Winning sellers focus on boosting buyer confidence, not pitching products.

Helping customers buy is now the key to competitive differentiation.

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