Doug Bell

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A 20-year SaaS and technology veteran, Doug is adept at driving revenue growth across well-known brands and nimble startups. A gifted strategist, storyteller, and hands-on leader, he passionately unleashes the power of communities, brand advocacy, and the wrap-around marketing mixes that drive sustainable growth. Organizations looking for breakout growth while facing diminishing returns from their go-to-market approach seek Doug’s help.
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Recent Posts

Why MedTech’s Brilliant Innovators Must Also Become Commercial Architects

Why MedTech’s Brilliant Innovators Must Also Become Commercial Architects

Thu, Mar 26, 2026 | Posted by Denise Steinbring

 Great technology is necessary. It is not sufficient. The graveyard of MedTech is lined with brilliant innovations that never found their market — not because of scientific failure, but commercial invisibility. 

I just returned from LSI USA ‘26 in Dana Point — the most impressive gathering of emerging MedTech talent I’ve witnessed in decades. The event convened 2,000 executives, 394 presenting startups, and over 500 active investors and strategics. The scientific ambition in that room was extraordinary.

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