Doug Bell

Picture of Doug Bell
A 20-year SaaS and technology veteran, Doug is adept at driving revenue growth across well-known brands and nimble startups. A gifted strategist, storyteller, and hands-on leader, he passionately unleashes the power of communities, brand advocacy, and the wrap-around marketing mixes that drive sustainable growth. Organizations looking for breakout growth while facing diminishing returns from their go-to-market approach seek Doug’s help.
Find me on:

Recent Posts

Should I Hire a Fractional CMO?

Should I Hire a Fractional CMO?

Fri, May 8, 2026 | Posted by Vickie Sherman

 

Executive Takeaways

  • A full-time CMO can cost $1M in year one — before the first campaign ships.
  • Full-time CMOs optimize for tenure. Fractional CMOs optimize for outcomes.
  • Fractional CMOs bring cross-industry pattern recognition that deepens with every engagement.
  • Fractional leadership wins in specific, definable contexts. The next article maps exactly when.

Read More