Doug Bell

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A 20-year SaaS and technology veteran, Doug is adept at driving revenue growth across well-known brands and nimble startups. A gifted strategist, storyteller, and hands-on leader, he passionately unleashes the power of communities, brand advocacy, and the wrap-around marketing mixes that drive sustainable growth. Organizations looking for breakout growth while facing diminishing returns from their go-to-market approach seek Doug’s help.
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Outsider Insights | Agentic AI: What CEOs Need to Know Before They Invest

Outsider Insights | Agentic AI: What CEOs Need to Know Before They Invest

Wed, Feb 18, 2026 | Posted by Dawn Werry

Outsider Insights

Across Chief Outsiders, we talk to hundreds of CEOs every month. In this series, we explore the trends and challenges we’re hearing from these discussions – and what you can do if you’re facing the same issues in your business.

Executive Takeaways

Gen AI assists. Agentic AI acts, and requires a higher level of organizational readiness.
AI-driven buyer research is reshaping vendor visibility before sales engagement begins.
Agentic AI initiatives fail when layered onto unclear processes, weak data, or undefined business problems.
Operational discipline, not technology adoption, determines whether AI becomes a scalable growth lever.

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