Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Deborah Fell

Deborah Fell is Area Manager Partner & CMO for Chief Outsiders. She is an expert at helping mid-market to large enterprise companies identify and capitalize on marketing strategies to increase revenue and profitability. Chief Outsiders provides fractional CMOs without the expense of a full-time resource to CEOs who want to accelerate revenue and profits through improved marketing strategies, implementation and leverage.

Navigating Economic Headwinds in the Consumer Products Industry

Tue, Apr 15, 2025 | Posted by The Chief Outsider

Strategic Moves to Weather Uncertainty with Confidence

The U.S. consumer products industry is contending with a convergence of headwinds: elevated inflation, shifting consumer priorities, and a volatile macroeconomic environment. While the instinct in challenging times may be to pause or retreat, the companies that endure and evolve are those that lean in — making strategic choices rooted in clarity, purpose, and value.

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Conducting Your Orchestra: How to Achieve Opera-Sized Marketing Impact on a Sonnet-Sized Budget

Mon, Apr 18, 2016 — A funny thing happened on the way to the Orpheum: Today's flip-flop-wearing, short-attention-spanned public simply isn't looking for symphonic-sized entertainment like they used to. Ask any community orchestra conductor what brings out the most throngs these days, and they'll tell you it was the "Pops" performance of Star Wars music that far outplayed Beethoven.

Business Plans Gone Bad: Five Ways To Fix Your Focus

Tue, Jan 19, 2016 — At some point in history, when the first caveman took on a business partner for their fledgling wheel manufacturing business, it became necessary for them to complete a business plan. After all, how would our cave-bound friends decide who was responsible for construction, supply chain, sales and marketing and testing? We can only hope that in those simpler times, business planning consisted of a couple of grunts and a handshake. Today, the business planning cycle has taken on a life of its own. Except for the grunts, pretty much the entire process has been transformed into a rigorous set of meetings, a forest’s worth of documentation, and enough headaches to cause a measurable spike in Advil sales in your locality.

Growth Insights for CEOs