Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

David MacIntosh

Dave’s revenue career has covered a broad spectrum from growth strategies and sales execution across various sales channels (enterprise, SMB, partnerships, resellers, eCommerce, etc.) and international markets to systems/processes and talent management. He has more than 25 years of experience in Revenue Strategy, Execution and Management. His operator experience in private equity portfolio companies coupled with delivering M&A deal value, has demonstrated significant success to increase revenues and company valuations.

Outsider Insights | Agentic AI: What CEOs Need to Know Before They Invest

Wed, Feb 18, 2026 | Posted by Dawn Werry

Outsider Insights

Across Chief Outsiders, we talk to hundreds of CEOs every month. In this series, we explore the trends and challenges we’re hearing from these discussions – and what you can do if you’re facing the same issues in your business.

Executive Takeaways

Gen AI assists. Agentic AI acts, and requires a higher level of organizational readiness.
AI-driven buyer research is reshaping vendor visibility before sales engagement begins.
Agentic AI initiatives fail when layered onto unclear processes, weak data, or undefined business problems.
Operational discipline, not technology adoption, determines whether AI becomes a scalable growth lever.

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Boost Your Sales with Effective Cross-Sell and Upsell Strategies

Mon, Mar 18, 2024 — In today's highly competitive market, businesses must have a cross-sell and upsell strategy to boost sales and revenue. By offering customers additional or upgraded products or services that complement their original purchase—and presenting them at the right time during the buying process—businesses can take advantage of customer interest and increase the average transaction value.

Navigating Growth: The Role of Fractional Sales Leaders in Transformative Strategies

Thu, Feb 1, 2024 — Today’s trend of hiring fractional executives is gaining momentum among growth-oriented businesses aiming to enhance their management expertise and bandwidth cost-effectively. In this article, I will delve into the dynamic world of fractional sales leaders, exploring their pivotal role in driving revenue growth, providing specialized expertise, and offering flexibility to scale sales leadership based on organizational needs. I will reveal how these leaders contribute to strategic focus, mitigate hiring risks, and deliver quick results, drawing insights from real-world scenarios.

Growth Insights for CEOs