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Dana Prestigiacomo
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Recent Posts
GEO – What it is and Why You Should Understand It
Part 2 of our four-part series exploring how AI search is transforming visibility, SEO, and digital strategy - and what CEOs need to do now to stay competitive.
| Executive Takeaways |
| GEO is about optimizing for answers within AI search engines. Ranking well doesn’t guarantee visibility anymore – AI citations are needed too. Offsite reputation and mentions are just as critical as on-page SEO. |
Stemming the Tide: How Conscious Leadership Can Stop the C-Suite Revolving Door
Wed, May 18, 2022 — Co-Authored by: Dana Prestigiacomo, CMO, Chief Outsiders Jim Fallon, Consultant, Conscious Leadership Group Gone are the days of the CEO for life. Today, when a well-intentioned, freshly-recruited CEO enters the doors of the highest executive office at the company, those doors typically are left propped slightly open. In fact, over the past several years, the average tenure of a corporate CEO has plummeted to just under seven years – a worrying notion for companies with consistency on their minds. In reality, the notion of leadership has changed -- and the change has accelerated over the past few years, starting at the very top.
Insights First: Four Keys to Owning the Post-COVID Marketplace
Tue, Jun 1, 2021 — Interest rates are low. Vaccinations are high. And for the first time in more than a year, we can see the bottom of the faces of our friends and loved ones. Indeed, optimism is abounding these days, and if you are a business owner, you’re likely straining at the reins to get back out there and reap the rewards. As a marketing executive, I know that feeling – it seems that dollar bills can be plucked out of the air, and you want to reach up and grab your bounty.
Less is More: How to Keep Content as King of Your Marketing Castle
Mon, Apr 22, 2019 — It’s interesting to ponder what the future holds for marketing. Will we have messages targeted to our eyeballs or windshields, or virtually delivered directly to our psyche? Regardless of what medium will ultimately power the future of marketing, it will, then, as now, be powered by content. In fact, content has been one of the most important, if not the most important, elements of marketing for many years – so successful, in fact, that companies are doubling down on content strategies. In 2018, the Content Marketing Institute observed that 91 percent of business-to-business (B2B) marketers are unlocking the power of content to barker for their businesses. So what, exactly, defines content marketing?
How Customer Advocacy Fuels Growth
Wed, Apr 10, 2019 — Regardless of industry or the size of your business, growth is getting more difficult. Today, you need to have an exceptional sales team. You also need to have an exceptional marketing team. But sales and marketing alone aren't enough to sustain growth. The cost of customer acquisition continues to increase and businesses can no longer rely on annual contracts to lock customers in. Over the past year there has been much discussion about the retirement of the marketing and sales “funnel”, which we all have grown to love and the emergence of what HubSpot is calling the “flywheel”.
Random Acts of Sales and Marketing: Questions for Unity
Thu, Feb 22, 2018 — A random act of kindness is defined as a non-premeditated, inconsistent action designed to offer kindness towards the outside world. Things like buying the stranger in line behind you a cup of coffee, or shoveling snow off of someone’s driveway. While these types of random acts of kindness are a wonderful way to give back, it doesn’t work quite so well in the realm of sales and marketing. In fact, they can ruin a company’s reputation and ability to grow. You would think CEOs would all shy away from letting this happen. But it’s happening all the time in businesses of all types and sizes.