Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Dana Prestigiacomo

Dana is an accomplished marketing executive with a proven track record of delivering results in a wide-range of companies, from high growth startups to Fortune 100 businesses competing in new and existing markets. Dana has achieved these goals by being a results-oriented professional with proven expertise in traditional and online marketing including market research, branding, public relations, social media, content strategy, lead generation and go-to-market strategy. She understands the challenges and opportunities of companies who are new entrants to crowded markets, expanding into new geographies, trying to accelerate a strategic acquisition, or who might be struggling to change existing brand impression. Dana blends competitive and customer insights with company goals to develop effective short and long-term strategies that deliver efficient and effective plans and programs to drive growth.

Vistage Chairs: The Most Dangerous Sales Answer a CEO Can Accept: “We Lost on Price”

Tue, Oct 13, 2026 | Posted by Karen Hayward

Executive Takeaways

When a buyer says “too expensive,” research shows price is rarely the real reason, especially as deal size grows.
Your CRM loss-reason field reflects your sales team’s view of the decision, not the buyer’s.
“Price” is often a stand-in for unclear value, implementation risk, or low confidence in the outcome.
A few points of win-rate improvement can unlock real revenue from the pipeline you already have.

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Stemming the Tide: How Conscious Leadership Can Stop the C-Suite Revolving Door

Wed, May 18, 2022 — Co-Authored by: Dana Prestigiacomo, CMO, Chief Outsiders Jim Fallon, Consultant, Conscious Leadership Group Gone are the days of the CEO for life. Today, when a well-intentioned, freshly-recruited CEO enters the doors of the highest executive office at the company, those doors typically are left propped slightly open. In fact, over the past several years, the average tenure of a corporate CEO has plummeted to just under seven years – a worrying notion for companies with consistency on their minds. In reality, the notion of leadership has changed -- and the change has accelerated over the past few years, starting at the very top.

Random Acts of Sales and Marketing: Questions for Unity

Thu, Feb 22, 2018 — A random act of kindness is defined as a non-premeditated, inconsistent action designed to offer kindness towards the outside world. Things like buying the stranger in line behind you a cup of coffee, or shoveling snow off of someone’s driveway. While these types of random acts of kindness are a wonderful way to give back, it doesn’t work quite so well in the realm of sales and marketing. In fact, they can ruin a company’s reputation and ability to grow. You would think CEOs would all shy away from letting this happen. But it’s happening all the time in businesses of all types and sizes.

Growth Insights for CEOs

Dana Prestigiacomo

Recent Posts

Vistage Chairs: The Most Dangerous Sales Answer a CEO Can Accept: “We Lost on Price”

Recent Posts

Stemming the Tide: How Conscious Leadership Can Stop the C-Suite Revolving Door

Random Acts of Sales and Marketing: Questions for Unity

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