Chuck Dushman

Picture of Chuck Dushman
Chuck Dushman is a seasoned marketing executive and AI strategist with over 8 years as a Small/Mid-market Executive Marketing Consultant and 23 years in executive marketing at multinational corporations such as GlaxoSmithKline and Bausch & Lomb. A visionary leader with entrepreneurial insight, Chuck creates enduring value through market-driven insights that produce differentiated strategies. A proven B2B, B2C, and B2B2C business executive, he drives successful innovation, strategic and go-to-market planning, integrated and Account-Based Marketing (ABM) strategies, digital transformation strategies, and partnership programs and alliances with industry leaders.
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Recent Posts

Vistage Chairs: The Most Dangerous Sales Answer a CEO Can Accept: “We Lost on Price”

Vistage Chairs: The Most Dangerous Sales Answer a CEO Can Accept: “We Lost on Price”

Tue, Oct 13, 2026 | Posted by Karen Hayward

Executive Takeaways

  • When a buyer says “too expensive,” research shows price is rarely the real reason, especially as deal size grows.
  • Your CRM loss-reason field reflects your sales team’s view of the decision, not the buyer’s.
  • “Price” is often a stand-in for unclear value, implementation risk, or low confidence in the outcome.
  • A few points of win-rate improvement can unlock real revenue from the pipeline you already have.

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