Chuck Dushman

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Chuck Dushman is a seasoned marketing executive and AI strategist with over 8 years as a Small/Mid-market Executive Marketing Consultant and 23 years in executive marketing at multinational corporations such as GlaxoSmithKline and Bausch & Lomb. A visionary leader with entrepreneurial insight, Chuck creates enduring value through market-driven insights that produce differentiated strategies. A proven B2B, B2C, and B2B2C business executive, he drives successful innovation, strategic and go-to-market planning, integrated and Account-Based Marketing (ABM) strategies, digital transformation strategies, and partnership programs and alliances with industry leaders.
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Recent Posts

The CEO Dashboard Should Show Direction, Not Just Activity

The CEO Dashboard Should Show Direction, Not Just Activity

Thu, Oct 15, 2026 | Posted by Paul Sparrow

If your dashboard only tells you what happened, it’s reporting history. A CEO needs direction.

Steps Taken Aren’t the Same as Direction

I've spent a fair amount of time backpacking, and one thing becomes obvious when you've been walking for several hours: knowing how far you've walked isn't the same thing as knowing whether you're headed in the right direction.

Your watch can tell you that you've taken 22,000 steps.

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