Chuck Dushman

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Chuck Dushman is a seasoned marketing executive and AI strategist with over 8 years as a Small/Mid-market Executive Marketing Consultant and 23 years in executive marketing at multinational corporations such as GlaxoSmithKline and Bausch & Lomb. A visionary leader with entrepreneurial insight, Chuck creates enduring value through market-driven insights that produce differentiated strategies. A proven B2B, B2C, and B2B2C business executive, he drives successful innovation, strategic and go-to-market planning, integrated and Account-Based Marketing (ABM) strategies, digital transformation strategies, and partnership programs and alliances with industry leaders.
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Recent Posts

When the Numbers Still Look Fine, Look Harder

When the Numbers Still Look Fine, Look Harder

Mon, Jul 6, 2026 | Posted by Paul Sparrow

Revenue Can Be Late to Tell the Truth

Without a compass, course correction isn't really an adjustment. Too often, a company can drift while the scorecard still looks respectable.

But underneath the dashboard, buying behavior may already be changing. Customers take longer to decide. Procurement gets more involved. Good prospects ask harder questions. Deals that used to move cleanly now need another approval, discount, or proof point.

Early warning signs rarely show up with a siren attached.

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