Chuck Dushman

Picture of Chuck Dushman
Chuck Dushman is a seasoned marketing executive and AI strategist with over 8 years as a Small/Mid-market Executive Marketing Consultant and 23 years in executive marketing at multinational corporations such as GlaxoSmithKline and Bausch & Lomb. A visionary leader with entrepreneurial insight, Chuck creates enduring value through market-driven insights that produce differentiated strategies. A proven B2B, B2C, and B2B2C business executive, he drives successful innovation, strategic and go-to-market planning, integrated and Account-Based Marketing (ABM) strategies, digital transformation strategies, and partnership programs and alliances with industry leaders.
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Recent Posts

Vistage Chairs: Is Your Member’s Marketing Really Working? Ask These 5 Questions.

Vistage Chairs: Is Your Member’s Marketing Really Working? Ask These 5 Questions.

Tue, Aug 11, 2026 | Posted by Karen Hayward

Executive Takeaways

  • Most CEOs challenge every capital investment but can't say with confidence whether their marketing is working.
  • More leads isn't better marketing. Better customers are.
  • If sales and marketing are blaming each other, the CEO hasn't asked the right question.
  • The real measure isn't what marketing produced. It's what it changed about the future economics of the business.

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