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Chris Wallner
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Recent Posts
The Gap Between AI Output and Real Marketing Leadership
A lot of CEOs are starting to ask the same question, even if they don't always say it this directly: if AI can build a strategy deck, suggest a campaign, analyze competitors, and hand back polished recommendations in seconds, why keep paying for a CMO?
A More Perfect Union: Four Keys to Credit Union Profitability
Thu, May 16, 2019 — U.S. credit unions are in crisis. For years, buoyed by a “hometown banking” distinction and bolstered by government regulations allowing for the expansion of their membership ranks, credit unions enjoyed unprecedented growth. In fact, just two years after President Clinton signed the 1998 Credit Union Membership Access Act, more than 10,000 credit unions dotted the landscape. But then, the technological age arrived in its full fury, delivering tools and benefits that traditional banks used to restore their edge. Though credit unions enjoyed a higher level of customer satisfaction, they were not as keen to what their customers and members were needing. This allowed the traditional banks to use enhanced technologies to raise the customer expectations bar—and close the gap.
“Less is More”: Four Steps to Aligning Your Project Queue and Goals Today
Fri, Feb 16, 2018 — There was a time in our lives when “busywork” might have been a good idea. Back in school, it was the way many of us created that semblance of subterfuge when we had expeditiously completed the assigned work, and were now just interested in writing a note to the girl two seats over.