Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Chris Wallner

With a track record of major wins in the financial industry, accomplished product management, development and e-commerce executive Chris Wallner is now dispensing executive-level marketing insights as a member of Chief Outsiders. Wallner has previously notched C-level marketing roles for banking titans Wells Fargo and Bank of America, and for internet startup iOwn.com. Most recently, Chris led product management, strategic partnerships and digital channels at Rabobank, a specialty, California-based agricultural bank with $15 billion in deposits. Under his command, Rabobank recorded J.D. Power benchmarks in customer satisfaction for five consecutive years.

AI Is Already Improving B2B Sales Performance. Here’s the Framework to Make It Work for You

Wed, Jun 10, 2026 | Posted by Neil Isford

Executive Takeaways

AI is already delivering measurable results in B2B sales — this is not hype.
Mapping AI capabilities to your prioritized sales performance challenges is the right place to start.
Achieving significant ROI requires a diagnosis of your current sales environment, a pilot with defined success metrics, and a plan for deployment and scale.
The window to establish a competitive advantage in sales by using AI is open — but not indefinitely.

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A More Perfect Union: Four Keys to Credit Union Profitability

Thu, May 16, 2019 — U.S. credit unions are in crisis. For years, buoyed by a “hometown banking” distinction and bolstered by government regulations allowing for the expansion of their membership ranks, credit unions enjoyed unprecedented growth. In fact, just two years after President Clinton signed the 1998 Credit Union Membership Access Act, more than 10,000 credit unions dotted the landscape. But then, the technological age arrived in its full fury, delivering tools and benefits that traditional banks used to restore their edge. Though credit unions enjoyed a higher level of customer satisfaction, they were not as keen to what their customers and members were needing. This allowed the traditional banks to use enhanced technologies to raise the customer expectations bar—and close the gap.

“Less is More”: Four Steps to Aligning Your Project Queue and Goals Today

Fri, Feb 16, 2018 — There was a time in our lives when “busywork” might have been a good idea. Back in school, it was the way many of us created that semblance of subterfuge when we had expeditiously completed the assigned work, and were now just interested in writing a note to the girl two seats over.

Growth Insights for CEOs

Chris Wallner

Recent Posts

AI Is Already Improving B2B Sales Performance. Here’s the Framework to Make It Work for You

Recent Posts

A More Perfect Union: Four Keys to Credit Union Profitability

“Less is More”: Four Steps to Aligning Your Project Queue and Goals Today

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