Chris Davis

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A digital sales executive, Chris builds and leads teams across early-stage startups and established companies, helping them navigate complex markets to unlock new revenue opportunities. His approach is centered on identifying untapped potential, optimizing go-to-market strategies, and fostering collaboration across sales, marketing, and customer success teams. With experience across diverse sectors, including technology, media, and SaaS, Chris drives transformative growth with revenue increases often exceeding 40% YoY, as well as successful acquisitions (4x). With a strong track record of success, he leads companies through pivotal growth phases, from early-stage revenue generation to nine-figure exits.
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Recent Posts

Your Buyers Have Already Shortlisted You—Or They Haven't

Your Buyers Have Already Shortlisted You—Or They Haven't

Wed, Sep 2, 2026 | Posted by Sabrina Donley

 

Executive Takeaways

  • 95% of B2B buyers purchase from the vendors on their initial shortlist, formed before any formal buying process begins.
  • That shortlist is increasingly built inside AI platforms your analytics can't see.
  • AI referral traffic is roughly 1% of total website traffic, yet 15% or more of conversions appear to originate from AI-influenced research, a gap standard attribution misses entirely.
  • If you're not on the Day One list, spend alone won't fix it.

Part 3 of our four-part series on the evolving AI search landscape and what B2B leaders need to know to stay competitive.

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