Chris Davis

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A digital sales executive, Chris builds and leads teams across early-stage startups and established companies, helping them navigate complex markets to unlock new revenue opportunities. His approach is centered on identifying untapped potential, optimizing go-to-market strategies, and fostering collaboration across sales, marketing, and customer success teams. With experience across diverse sectors, including technology, media, and SaaS, Chris drives transformative growth with revenue increases often exceeding 40% YoY, as well as successful acquisitions (4x). With a strong track record of success, he leads companies through pivotal growth phases, from early-stage revenue generation to nine-figure exits.
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Recent Posts

Vistage Chairs: The Most Dangerous Sales Answer a CEO Can Accept: “We Lost on Price”

Vistage Chairs: The Most Dangerous Sales Answer a CEO Can Accept: “We Lost on Price”

Tue, Oct 13, 2026 | Posted by Karen Hayward

Executive Takeaways

  • When a buyer says “too expensive,” research shows price is rarely the real reason, especially as deal size grows.
  • Your CRM loss-reason field reflects your sales team’s view of the decision, not the buyer’s.
  • “Price” is often a stand-in for unclear value, implementation risk, or low confidence in the outcome.
  • A few points of win-rate improvement can unlock real revenue from the pipeline you already have.

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