Bob Sherlock

Picture of Bob Sherlock
Bob Sherlock often works with companies serving business markets that face one of two challenges: · An innovative offering that isn’t ramping up sales fast enough · Getting squeezed on price Bob solves those problems by helping clients find their Hidden Value, message it so that prospects perceive that value, and pricing to get paid for it. As a result, his clients can grow sales and margins at the same time. Bob’s experience includes consulting at Marketwerks and The ProAction Group, and founding and running a venture-funded logistics service provider operating a network of automated, unmanned delivery drop points. Earlier, Sherlock was CMO for Wickes Inc., a distributor and retailer of building materials.
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Recent Posts

The Gap Between AI Output and Real Marketing Leadership

The Gap Between AI Output and Real Marketing Leadership

Thu, Aug 6, 2026 | Posted by Rob Godlewski

 

Executive Takeaways

  • AI can inform marketing strategy. It cannot own it, defend it, or answer for it when it fails.
  • AI sounding right without the context to actually be right is the real risk.
  • Trade-offs, risk calls, and accountability are executive work. AI can't take any of the three off your plate.
  • Leadership owns the outcome, not the AI.

A lot of CEOs are starting to ask the same question, even if they don't always say it this directly: if AI can build a strategy deck, suggest a campaign, analyze competitors, and hand back polished recommendations in seconds, why keep paying for a CMO?

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