Bob Sherlock

Picture of Bob Sherlock
Bob Sherlock often works with companies serving business markets that face one of two challenges: · An innovative offering that isn’t ramping up sales fast enough · Getting squeezed on price Bob solves those problems by helping clients find their Hidden Value, message it so that prospects perceive that value, and pricing to get paid for it. As a result, his clients can grow sales and margins at the same time. Bob’s experience includes consulting at Marketwerks and The ProAction Group, and founding and running a venture-funded logistics service provider operating a network of automated, unmanned delivery drop points. Earlier, Sherlock was CMO for Wickes Inc., a distributor and retailer of building materials.
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Recent Posts

Marketing Leadership for CEOs: An Executive Guide to Growth

Marketing Leadership for CEOs: An Executive Guide to Growth

Mon, May 4, 2026 | Posted by Michael Lang

 

Executive Takeaways

  • At a certain scale, Marketing stops being a support function and becomes the company's growth system.
  • Everyone has opinions about marketing, which means it rarely gets the disciplined oversight it actually requires.
  • The CEO is uniquely positioned to set clear intent and hold the function accountable.
  • As a connected system, Marketing drives alignment and focus.

This blog is part of Chief Outsiders’ Marketing Leadership for CEOs series, an ongoing examination of the critical dimensions of Marketing (the capital “M” is intentional, as you’ll see) that every CEO needs to understand.

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