Growth Insights for CEOs
Advice for CEOs on Growth and Scaling
Bob Sherlock
Bob Sherlock often works with companies serving business markets that face one of two challenges: · An innovative offering that isn’t ramping up sales fast enough · Getting squeezed on price Bob solves those problems by helping clients find their Hidden Value, message it so that prospects perceive that value, and pricing to get paid for it. As a result, his clients can grow sales and margins at the same time. Bob’s experience includes consulting at Marketwerks and The ProAction Group, and founding and running a venture-funded logistics service provider operating a network of automated, unmanned delivery drop points. Earlier, Sherlock was CMO for Wickes Inc., a distributor and retailer of building materials.
Recent Posts

Are You Building a Business That's Ready to Scale - or Just a Business That Has Had Great Growth?
Mon, Jul 27, 2026 | Posted by Carol Eversen
Executive Takeaways
- The commercial function that got you to $10M–$15M was built for that stage. It doesn't automatically scale to the next one.
- Most founders don't see the gap from the inside. Buyers will see it immediately.
- Seven diagnostic signals reveal whether your revenue engine is built to scale — or just built for today.
- The earlier you find the gaps, the less expensive they are to close.
There is a version of business success that feels like momentum but isn't quite there yet.
Recent Posts

Sold, not Bought: The Marketing of Unfamiliar Solutions
Mon, Nov 20, 2017 — Several years ago I met Davis, an executive in Ohio, who segmented his product lines into “Bought, not Sold” and “Sold, not Bought.” “Bought” products, he said, were familiar to prospective buyers. They had self-diagnosed what they needed and self-prescribed a product solution for that need. Often, they’d previously purchased a product in the category. By contrast, a “Sold” product presented an unfamiliar solution—so the prospect couldn’t self-prescribe, and may not have self-diagnosed. In fact, their need could be latent and wouldn’t be recognized without prompting.
Stay up-to-date with the latest from Chief Outsiders
Great articles on marketing, growth, and how to take your company to the next level.