Bob Sherlock

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Bob Sherlock often works with companies serving business markets that face one of two challenges: · An innovative offering that isn’t ramping up sales fast enough · Getting squeezed on price Bob solves those problems by helping clients find their Hidden Value, message it so that prospects perceive that value, and pricing to get paid for it. As a result, his clients can grow sales and margins at the same time. Bob’s experience includes consulting at Marketwerks and The ProAction Group, and founding and running a venture-funded logistics service provider operating a network of automated, unmanned delivery drop points. Earlier, Sherlock was CMO for Wickes Inc., a distributor and retailer of building materials.
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Recent Posts

AI Is Already Improving B2B Sales Performance. Here’s the Framework to Make It Work for You

AI Is Already Improving B2B Sales Performance. Here’s the Framework to Make It Work for You

Wed, Jun 10, 2026 | Posted by Neil Isford

 

Executive Takeaways

  • AI is already delivering measurable results in B2B sales — this is not hype.
  • Mapping AI capabilities to your prioritized sales performance challenges is the right place to start.
  • Achieving significant ROI requires a diagnosis of your current sales environment, a pilot with defined success metrics, and a plan for deployment and scale.
  • The window to establish a competitive advantage in sales by using AI is open — but not indefinitely.

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