Growth Insights for CEOs
Advice for CEOs on Growth and Scaling
Bob Sherlock
Bob Sherlock often works with companies serving business markets that face one of two challenges: · An innovative offering that isn’t ramping up sales fast enough · Getting squeezed on price Bob solves those problems by helping clients find their Hidden Value, message it so that prospects perceive that value, and pricing to get paid for it. As a result, his clients can grow sales and margins at the same time. Bob’s experience includes consulting at Marketwerks and The ProAction Group, and founding and running a venture-funded logistics service provider operating a network of automated, unmanned delivery drop points. Earlier, Sherlock was CMO for Wickes Inc., a distributor and retailer of building materials.
Recent Posts

Growth Without Guesswork: The Questions Great Vistage Chairs Ask
Fri, May 15, 2026 | Posted by Karen Hayward
Executive Takeaways
- Most CEOs are managing growth on assumptions that no longer reflect how buyers actually buy.
- The best Chair question isn't "how is sales going?" It's "where are the growth leaks?"
- AI search is already a revenue issue, not a future one.
- Insight without commitment is just a good conversation.
Recent Posts

Sold, not Bought: The Marketing of Unfamiliar Solutions
Mon, Nov 20, 2017 — Several years ago I met Davis, an executive in Ohio, who segmented his product lines into “Bought, not Sold” and “Sold, not Bought.” “Bought” products, he said, were familiar to prospective buyers. They had self-diagnosed what they needed and self-prescribed a product solution for that need. Often, they’d previously purchased a product in the category. By contrast, a “Sold” product presented an unfamiliar solution—so the prospect couldn’t self-prescribe, and may not have self-diagnosed. In fact, their need could be latent and wouldn’t be recognized without prompting.
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