Bob Sherlock

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Bob Sherlock often works with companies serving business markets that face one of two challenges: · An innovative offering that isn’t ramping up sales fast enough · Getting squeezed on price Bob solves those problems by helping clients find their Hidden Value, message it so that prospects perceive that value, and pricing to get paid for it. As a result, his clients can grow sales and margins at the same time. Bob’s experience includes consulting at Marketwerks and The ProAction Group, and founding and running a venture-funded logistics service provider operating a network of automated, unmanned delivery drop points. Earlier, Sherlock was CMO for Wickes Inc., a distributor and retailer of building materials.
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Recent Posts

Turning Customer Insight into Customer Value

Turning Customer Insight into Customer Value

Fri, Sep 25, 2026 | Posted by Ron Greenberg

 

Executive Takeaways

  • Your next major deal may begin with a customer problem you have yet to uncover.
  • Deep customer insight can open doors to executives—and accounts—competitors already serve.
  • The greatest opportunities emerge when insight meets distinctive expertise and solutions.
  • Turning these opportunities into growth requires building organizational capability.

This blog is part of Chief Outsiders’ New Growth Imperative series, designed to help CEOs and leadership teams engage executive decision-makers at targeted strategic accounts by turning deep insights into compelling customer value.

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