Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Anka Twum-Baah

Anka works with CEOs at financial services, technology, SaaS, travel, and retail companies to drive topline growth, scale and product differentiation through integrated marketing programs, analytics, and holistic go-to-market strategies. With over 25 years of experience within start-up and Fortune 500 companies, Anka has proven success in leading B2B, B2C and B2B2C marketing teams while connecting the efforts of sales, product, engineering, and operations.

The Hidden Costs of Overwhelmed Sales Teams

Fri, Feb 7, 2025 | Posted by Howard Doherty

An alarming insight from Gartner: Overwhelmed sellers are 45% less likely to hit their quota. The culprit? Too many required skills and tech tools meant to "help."

Overwhelming sales teams with non-sales tasks and excessive technology can significantly impact performance and profitability. Salespeople burdened with administrative duties and complex tools have less time for core selling activities, leading to decreased sales performance and lower conversion rates.

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The Importance of Customer Empathy in Journey Mapping

Thu, Jun 20, 2024 — In today's hyper-connected world, the customer journey has evolved into a multifaceted landscape shaped by many influences and access to extensive information. As personalization and marketing sophistication continue to advance, it becomes increasingly vital for businesses to acknowledge that understanding the customer journey extends beyond mere assumptions. To navigate effectively, businesses require a nuanced approach that recognizes the inherent complexity of consumer behavior and actively engages in empathetic journey mapping.

The Significance of Personalization in Enhancing Account-Based Marketing Strategies

Wed, May 22, 2024 — Customers love feeling known and appreciated by the companies and brands that have earned their business and loyalty. In today’s marketing environment, forging that bond is more important than ever before. When companies miss the mark on personalizing their offerings, this incredibly important value proposition becomes muted.

Analyzing Customer Data to Gain Actionable Insights

Wed, May 1, 2024 — Customer data is crucial when creating a sales and marketing strategy. But humans are not made of data, so when considering the customer, you must acknowledge that the data itself doesn’t reveal the whole story. How marketers gain actionable insights – and drive growth – through data is a more important question to ask and answer.

The Benefits of a Unified Sales and Marketing Strategy

Mon, Apr 22, 2024 — It used to be that companies could achieve growth by simply focusing on sales or having sales and advertising be complementary marketing tactics. But today, macro and micro pressures along with evolving landscapes across industries have resulted in a more competitive landscape. Tools like artificial intelligence (AI) and machine learning (ML) provide a level of sophistication, and these tools can help business leaders bridge strategies and tactics across different business units.

Growth Insights for CEOs