Anka Twum-Baah

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Anka works with CEOs at financial services, technology, SaaS, travel, and retail companies to drive topline growth, scale and product differentiation through integrated marketing programs, analytics, and holistic go-to-market strategies. With over 25 years of experience within start-up and Fortune 500 companies, Anka has proven success in leading B2B, B2C and B2B2C marketing teams while connecting the efforts of sales, product, engineering, and operations.
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Recent Posts

Navigating Economic Headwinds in the Consumer Products Industry

Navigating Economic Headwinds in the Consumer Products Industry

Tue, Apr 15, 2025 | Posted by The Chief Outsider

Strategic Moves to Weather Uncertainty with Confidence

The U.S. consumer products industry is contending with a convergence of headwinds: elevated inflation, shifting consumer priorities, and a volatile macroeconomic environment. While the instinct in challenging times may be to pause or retreat, the companies that endure and evolve are those that lean in — making strategic choices rooted in clarity, purpose, and value.

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